A Two-in-One Offer

Customer demand will be
the key driver of non-linear growth. Affirming this statement, href="http://dqindia.ciol.com/content/top_stories/102101702.asp">Pramod
Bhasin, CEO, href="http://dqindia.ciol.com/content/top_stories/2009/109100904.asp">Genpact,
says "Approximately 20-30% of businesses
are based on customer demand."

Reminding of the
factors,
Kris
Gopalakrishnan, CEO and Managing Director, href="http://dqindia.ciol.com/content/dqtop20_08/IndustryOverview/2008/108080108.asp">Infosys
Technologies,
says, "Apart from response to customer demand, even market place
trends will drive non-linear growth. These changes will be felt over
the long run say three years and not in a short span of time say a
quarter. Even clients are looking for outcome based pricing. The
whole change of business classification is what we can term as
non-linear growth and we are prepared to capitalise on it."

Apart from success even
inovation is the key term that drives the growth figures. "Indian
companies are extraordinarily innovative and at the same time are
recording growth figures. In the next 10 years, we have to transform
from the old fashion of functionality to a better selling and
marketing concern," adds Bhasin. Going a step further,
Gopalakrishnan, adds, "Innovative and creative desicions in a
planned manner can be incorporated in a company, but being worldclass
emphasises the need to be worldclass across all functions."

When functions of a
company are the highlight, the challenge is to change proactively.
The world is expected to be more volatile and hence companies are
expected to change and also take desicions in anticipation of events,
in order to move ahead. "Considering such a scenario, small
companies are the best capable entities to adapt and bring fresh
ideas, opines href="http://dqindia.ciol.com/content/dqtop20_09/IndustryAnalyses/2009/109081338.asp">Girish
Paranjpe, Joint CEO, href="http://dqindia.ciol.com/content/dqtop202k3/giants/103080502.asp">Wipro
Technologies.

A lot of embedded
systems
related activities may be carried out in India and also a lot Indian
companies may have applied for href="http://dqindia.ciol.com/content/dqtop202K3/analysis/103080411.asp">patents
but there still remains a
bigger challenge. Highlighting on this aspect Bhasin reflects, "Apart
from that the Indian market is exploding and the challenge now is how
Indian companies can help in providing healthcare services and
education at the fraction of the cost and also penerate the
unpenetrated segments."