A New Face of CRM

Gurudutt Nayak, IT Manager, Synergy Consultants

Gurudutt Nayak, IT Manager at Synergy Consultants, was assigned the task of

deploying a CRM solution for their client, Sumedha Fiscal Services, a stock

broking and merchant banking company, to help them streamline their processes

and save on cost and time. Nayak and his team gauged the situation and realized

that Sumedha was processing a lot of IPO transactions, very low revenue

generator. Sumedha had employed dedicated people in each of its nine branches

across the country for IPO form processing. This was another money guzzler. So,

Nayak came up with the idea of centralizing the IPO processes, so that the

processing work is done from one office by a single person. He set up a simple

online e-form on a portal called www.edeskonline.com, through which a single

person could handle the IPO form distribution all over India. Sumedha also had a

similar problem with their database. Since the data was distributed branch-wise,

access to the data from one branch to the other was difficult. So, Nayaks team

implemented an address book through edeskonline wherein all the data was stored

on the server clouds. Now every Sumedha employee across all branches could

access the databases with just an email ID and password. This saved on time, and

made the process convenient.

Nurturing Big Dreams

Rajendra Paradkar, IT Manager, The Bombay Store

The Bombay Store is known for promoting traditional Indian designs and is

still a landmark destination in South Mumbai.

Rajendra Paradkar has recently revamped the stores ERP solution called MRMS

(Microsoft Retail Management Software), which was being used for store

management across all its outlets.

But the Bombay Store was working on a customized version of the software

which was creating a lot of errors in bar coding of items. Identifying this

problem, Paradkar took the decision to revamp the application by migrating it to

an extended 360 degree version of the MRMS software which has helped in

enhancing the accuracy of stock positions and inventory management.

Earlier, the store worked according to a consignment concept, where

everything was tracked and coded on the basis of batches and purchase orders.

Now it is able to do it at a more itemized level after having gone out of the

box. Though the solution does not have the capacity to bring all the stores onto

one platform and conduct real-time sharing of data, Paradkar hopes to see that

happen one day.

Going forward, he also plans to give Bombay Store an online presence.

A Hands-on Person

As the next in line to the CIO, Shiv Shankar Datta has his hands full,

handling IT-related queries and managing the vast IT infrastructure of Honda

Motors.

Shiv Shankar Datta, Deputy Manager (IT), Honda Motor India

Although Datta has been involved with several projects during his stint at

Honda, the Honda Supplier Collaboration Portal (HSCP) is a project closest to

his heart. It was designed to improve the efficiency of all purchasing business

processes and making them capable of handling multiple models and higher volume

production.

Right from the conceptualization stage, Datta was actively involved in

understanding the business situation, planning a solution for the same, and

finally in the execution as well. As one of the most critical aspects of any

project implementation, convincing the management was a difficult task; and

Datta was one of the key people involved in selling the concept to the

management for approval to go ahead with the project. Post implementation, the

interlinking between HSCP and Honda Systems created error-free transactions

between HSCI and the supplier.

As a firm believer in being hands-on along with his IT team, Datta as the IT

Project leader was also involved in the final rollout stage of HSCP.

Priya Kekre and Stuti Das



priyak@cybermedia.co.in