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A DQ-IDC INDIA SURVEY: Indian IT's Best Employers

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DQI Bureau
New Update

Infosys continues to top the charts. However, satisfaction levels in the

company are way down, fewer of its own employees now call it their "dream

company", and others are begin ning to catch the trend. After last year’s

performance, Wipro did some course correction and is back in the Top 5. The big

surprises were Datacraft, Philips Software and SAP Labs–small companies that

kept their heads, and saw their employees remain happy in tough times. The new

HP fell in the rankings–but here’s the twist–overall satisfaction in the

company is still high and it is still the "dream company" for most of

its employees. Sun Microsystems entered fairly high on the charts, while hcl

technologies and Cognizant Technology Solutions took a beating–especially as

the effects of recession caught up with the two companies. The second DQ-IDC

India HR Survey 2002 threw up some surprises and interesting trends…

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THE PEOPLE BEHIND THE TOP GUN: The Infosys HR team

at the company’s campus in Bangalore

This was not a year IT professionals would like to live through again. From

pampered professionals to being shown pink slips–the fall was quick and

painful for many. For the rest–the survivors–the tension was often immense.

Results of the recession first showed on company bottomlines, and then quickly

on employee pay-checks. Used to regular increments ranging from 30% to 60%, they

had to make do with little or no hike in salary, even as the cost of living went

up. Jobs seemed under constant threat, exacerbated by a general air of

insecurity in most companies–put together, a fairly unnerving combination.

Final

Rankings: The Empex* 20, 2002


Company HR

Survey



Rank
Employee



Survey Rank
DQ-IDC

Empex



Rank-2002
DQ-IDC

Empex



Rank-2001
DQ

Top 20



Rank-2002**
Infosys

Technologies
2 4 1 1 3
Cadence

Design Systems
15 1 2 NE 130
Wipro

Ltd
3 9 3 8 2
SAP

Labs
8 5 4 9 65
Philips

Software Center
13 3 5 14 79
Sun

Microsystems
9 6 6 NE 26
Datacraft

India
6 7 7 NE 75
Adobe

Systems India
16 2 8 NE NF
Hewlett-Packard 11 8 9 2 10
Tata

Consultancy Services
1 17 10 6 1
HCL

Infosystems
4 12 11 15 11
iFlex

Solutions
12 10 12 10 37
Rolta

India
5 13 13 NE 32
Digital

Globalsoft
19 11 14 NE 64
HCL

Technologies
7 14 15 4 8
Cognizant

Technology Solutions
14 16 16 5 33
Hughes

Software Systems
10 18 17 NE 61
NIIT

Ltd
18 19 18 12 17
Kshema

Technologies
20 15 19 NE 119
Mascon

Global
17 20 20 NE 33
*

Samsung

Electronics India


Source:

IDC India, 2002 NE–New

Entry *DQ-IDC India

Employee Index **Based on

revenue
Note:

The HR Survey Rank represents the overall rank of the company based on

responses from questionnaires sent to the company only. The Employee

Survey Rank represents the rank of the company based on Employee

responses only. The DQ-IDC Empex Rank 2002 is a composite of the two and

represents the final ranking of the companies in this survey
HR snapshots of the other companies that participated in the DQ-IDC HR Survey, 2002
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It began with customers wanting more for less from IT companies, and

translated quickly into companies asking for more for less from their employees.

Nearly 43% of employees surveyed said job-loads increased significantly as a

result of the recession. For technical professionals, this happened largely

because companies stopped hiring during a large part of the year. As a result,

project teams got smaller, and fewer people were expected to deliver the same

results. For marketing professionals, the recession often meant double the

number of calls and follow-ups, just to sign up the same amount of business as

they were getting last year.

BALANCING

ACT:




The 56,409 employees (the total number

of staffers at the 20 companies ranked in this survey) were divided almost

equally across experience levels. Against the trend earlier, the number of

employees in the two-to-five years’ experience category were only

marginally higher.

Tough being an IT pro



But hard though it might be to believe–there were some upsides to the

recession. Attrition–the scourge of the IT industry in the last few years–came

down. The numbers show only a 2% drop, from an average of 14.4% to 12.3%.

However, if one were to discount the abnormally high attrition rates at Mascon

Global and Kshema Technologies, the average attrition this year was more in the

range of 8.5%. In companies like TCS and SAP Labs, that figure was even lower at

4.1% and 4.9%, respectively–unheard of levels in the industry so far.

Commensurate with this, retention went up from an average of 81% to 88%. Again,

discounting the abnormal figures for Kshema and Mascon, the average is more

around 91%.

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Preferred

Company


Company Share (%)



This Year
Share (%)



Last year
IBM 97 77
Infosys 17.6 25
IBM 10.2 7
Wipro 6.8 13
Sun

Micro
6.7 1.6
TCS 6 4
SAP 5 -
HP 5 4
Microsoft 4.4 -
Cadence 3.9 -
Adobe 3.1 -
HCL

Infosystems
2.7 2
Digital

Global
2.6 -
Hughes

Software
2.5 1.2
Datacraft 2.1 -
i-Flex 1.9 1.2
Philips

Software
1.8 2.8
NIIT 1.7 2.7
Kshema 1.6 -
CISCO 1.6 -
Rolta 1.3 -
Cognizant 1 3.7
HCL

Technology
1 6.5
Mascon 0.9 -
Other 4.8 -
DKCS 3.6 -
None 0.6 -
Source:

IDC India, 2002 Base:

774 Employees
Infosys

continued to top the ‘Preferred Company’ rankings this year, though

its share of votes went down from 25% to 17.6%. Wipro also remained at

number two position, but with the percen-tage severely down from 12.5% to

6.8%. The only gainers in the rankings here were HP, TCS, HCL Insys and i-Flex.

The losers–Philips, Cognizant and HCL Technology. (Sun Microsystems had

not participated in the survey last year, but had still got a substantial

1.6% of the votes)



Note:
Preferred company

rankings are taken from the same data as Preferred Employer Rankings.

How-ever, this is a measure of how many of the total respondents named a

particular company as their ‘Dream Company’–or preferred employer.



Base:
774 Employees

For the second year running, some MNCs stayed away from the survey, citing

"global norms on confidentiality". Among them were Cisco and IBM

India, the latter having fared extremely well in the previous year’s survey.

Even this once, though, IBM chose to stay out of the reckoning.

Company

image and job content, as also career development, continued to be rated

as the most important attributes by employees. But given the high rates of

benching in recent times, career develop-ment assumed greater importance

than last year. Job security and stability became more important than

money, which was the third-most important attribute last year. The

technology people were working on became more critical than facilities,

resources and support. Interestingly, overseas opportunity, rated as

unimportant last year, re-emerged as a vital attribute.
Note: Employees

were asked to rank 14 attributes in order of importance. A score of 100

was given to the most important attribute and the relative strength of

other attributes calculated. This is different from the most important

reason for joining a company, as priorities before and after joining a job

change
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Satisfied with being dissatisfied



The broad parameters also showed some interesting trends. Average training
hours in the industry were 103 hours (or 13 days) a year per person. Mascon was

highest at 312 hours, followed by Infosys at 248 hours and Datacraft at 240.

However, most companies–13 to be exact–invested significantly lower than the

industry average on training. Adobe was the lowest, at 8 hours per person per

year, NIIT was at 12 and iFlex at 21. Essentially what happened was that large

companies that could

afford a large bench and did not lay off a lot of people last year, turned

instead to training their employees. The others either ran on tight schedules or

laid off those they could not bill.

Everything notwithstanding, however–overall satisfaction among IT employees

remained pretty decent. The question asked was–What is your overall

satisfaction with this company?. This was different from satisfaction on 14

different and specific attributes that led to the ‘Attribute Score’.

Measuring the mean score on a scale of 5, employees of Datacraft and Philips

said they were the most satisfied, giving their companies the maximum score of

5. NIIT was at the bottom of the list at 4.3, preceded by Hughes Software, TCS

and Mascon at 4.4.

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Effects

of Recession
(%)
Salary increments 63.6
Reduction in perks 51.9
Increase

in workload
42.9
Reduction in tour

entitlement
39.8
Own job security 34.1
Job Insecurity 34
Composition of variable

and fixed costs
28.8
Reduction in

motivational activities
27
Decrease in training

hours
25
Cost to the company 24
Morale 17.7

The effects

of recession were felt most on the two most obvious factors–salary

increments and perks–both of which got hit. But by far the most important

finding was that a substantial number of IT employees–42.9%–said the

recession had also led to an increase in workload. Hiring came to a

standstill for a period and the same number of people were expected to

deliver more–across both technical and marketing domains. One’s own job

security became an issue and 34% of respondents said there was an increased

air of general insecurity in their companies. Interestingly, however, only

17.7% of respondents said morale was affected.



Note:


Employees were asked to name the affects of recession on the company. Since

many gave more than one answer, this is multi-mode data and will not add up

to 100%.



Source:
IDC India,

2002 Base: 774 respondents.

Perception of peer satisfaction also showed up in the same range, though

interestingly, employees of Sun Micro, Infosys, Rolta and NIIT believed their

peers were more satisfied than they were. Conversely, employees of SAP, Digital,

HCL Infosystems, Kshema Technologies and TCS believed they were more satisfied

than their peers.

Preferred

Employer

Company Share (%)

This year
Share (%)

Last year
IBM India 97 77
Sun Microsystems 96.7 NE
Hewlett-Packard India 94.4 64
SAP Labs 94.3 58
Cadence 82 NE
Adobe Systems 80 NE
Infosys Technologies 70 82
Digital Global 60.6 NE
TCS 59.3 59
HCL Infosystems 55.9 30
Datacraft 53.3 NE
Wipro 50 79
Hughes

Software
43.9 NE
i-Flex Solutions 42.4 25
Kshema 38.7 NE
NIIT 37.1 42
Philips Software 33.3 62
Rolta India 33.3 NE
Cognizant Tech 23.3 65
Mascon Global 20 NE
HCL Technologies 19.4 65
Source:IDC India, 2002NE–New

Entry

Most of Sun

Micro’s employees rated their own company as their preferred employer

(96.7%), followed by HP and SAP. Interestingly, the propor-tion of HP

employees who voted for their own company went up substantially from 64% to

94.4%, though the company fell in the rankings. Other companies that fell in

overall rankings but improved performance in ‘Preferred Employer’ scores

were HCL Infosystems and i-Flex Solutions. Conversely, the number of

employees who wanted to stay with Infosys Technologies fell sharply from 82%

to 70.4%. Own employee votes for Wipro Ltd and Philips Software Center also

fell significantly, though the company’s overall rankings improved.



Note: All employees were asked to name their dream company. The
percentage of employees who named their own company as their Dream Company

gave the Preferred Employer scores.



Base: 774 Employees

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A year of lessons learnt



This was also a year when the industry began to learn some lessons the hard

way. Exactly a year ago–in September 2001–the big story was one of layoffs.

And it spawned a whole new vocabulary–downsizing, rightsizing, correction,

raising the performance bar, and so on. But no matter what euphemism companies

and HR manager used, they couldn’t rob the process of its unpleasantness. The

affects showed up quickly on the HR rankings. Last year, Wipro laid off 280

people under what it called its ‘Bottom 5%’ policy, and between the two

surveys Dataquest did, in April and September last year, it fell promptly in the

rankings. To begin with, the company had found it difficult to believe how the

sacking of a mere 280 people in an organization of 10,000 could make such a

difference. But it did. Similarly, just before the last survey, Infosys had cut

back drastically on salary hikes (from an average of 50% to an average of 15%,

linked partly to company performance–and that promptly saw satisfaction levels

in the company slide.

Job

content remained the reason most employees cited as the main factor for

having left their previous jobs. Its importance increased marginally this

year, with 29.1% citing job content, against 24.7% of the employees last

year. Despite the bad times, money remained the second common reason for

leaving, though its relative importance decreased substantially (from

24.1% people saying money last year to only 15.4% citing it as the main

reason this year). The importance of company image as a reason for leaving

decreased slightly, and instead, job security and stability became

relatively more vital. The other big change was in techno-logy — it was

not as important for as many people as it was last year–as a reason for

leaving.

Note:

Employees were asked to choose the most important reason why they would

leave a company from a set of 14 attributes. The figures given are the

percentage of employees who named any particular attribute.

Base: Those who’ve left

a company in the past.

It got

down a bit to brass-tacks this year. Job content and career development

overtook company image as the reason for which most employes said they

would chief jobs, even though image continued to (and perhaps always will

be) important. Mon-ey also took a backseat–threatened by layoffs, more

employees believed it was safer to join a company that offered better job

security than better money. Surprisingly, and for some reason quite

unexplained yet, overseas opportunity became more important than the

technology employees wanted to work on. A company’s performance

appraisal system wasn’t even in the picture last time, but emerged as a

significant factor this year–perhaps due to the fact that salary

increments became harder to come by. Work climate and organizational

culture, as well as facilities and resources, also lost some of their

sheen.

Note:

Employees were asked to name the most important attributes for which they

would join a company. They chose from a set of 14 attributes and the

numbers given are the percentage of people who voted for a particular

attribute.

Base: 774 respondents

This year, however, Wipro did some course correction. It eased off on its ‘Bottom

5%’ policy a bit, took a decision to avoid making employee-facing cost cuts as

much as possible, and increased what is called "employee touch". That

effort showed up in the rankings. Infosys made some changes in its increment

policy, but not enough. So though the company continues to top the charts, most

of its employee satisfaction indicators have continued to head southward.

Similarly, companies like HCL Technologies and Hughes Software Systems plummeted

in the rankings this year due to a series of employee-facing cost-cutting

measures and layoffs–seriously unsettling employees.

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The lesson learnt was not that companies should never lay off employees…merely,

a better appreciation of the fact that if an unpleasant job has to be done, it

is imperative to do it pleasantly and kindly.

For IT professionals, the lessons learnt were those of moderation–a Jerry

McGuire lesson, if you will. The inordinately high expectations of a

year-and-a-half ago are gone. From almost single-mindedly chasing money, IT pros

are beginning to pay a lot more attention to job content, career development,

and the technology the company is working on. And of course, job security and

company image.

Indeed, for both companies and employees–this was the "Year of the

Survivor".

Sarita Rani in Bangalore

METHODOLOGY

METHODOLOGY
The

survey was designed and carried out in two phases. In the

first phase, an HR questionnaire was sent out to 198 companies. These

were a mixed bag of hardware and software companies. These

questionnaires drew exhaustive information, including the points given

below:

n Total

employee strength




n
 Break-up of

professionals based on domain (technical, marketing and support)




n
 Break-up

based on experience




n
 Distribution

of employees by different cities




n
 Average

tenure




n
 Training

days per employee




n
 Employee

rollover during the year for calculation of attrition and retention

rates




n
 Salaries,

perks and benefits at different levels

Of these 198 companies,

48 participated in the first phase. A total of 22 were then shortlisted

based on the following parameters: employee strength, average tenure,

average training, attrition rate, retention rate, proportion of

promotions granted, cost to company, ratio of the fixed component in the

salary and the male to female ratio. Each of these parameters were given

a different weightage depending on its importance.

The second stage



In the second stage, a larger scale survey was done among the

employees of these 22 companies across the country. The employee survey

comprised individual face-to-face interviews based on a structured

questionnaire that sought information on areas such as : salary,

eligibility for perks, overall satisfaction levels, perception of peer

satisfaction, reasons why they joined the company, the effects of

recession, their perception of the most important attributes of a good

employer and how their company scores on them, reasons why they would

leave a company, and given a choice — what is their Dream Company. IBM

did not participate in the first phase of the survey. However, since it

topped the overall employee score last year, it was considered relevant

to include them in the second phase of the survey for a proper measuring

of trends. Nevertheless, the company was not considered for the final

rankings. The employee survey was therefore carried out among 23

companies (22 plus IBM) comprising 774 IT professionals in seven cities

across India. These cities were: Mumbai, New Delhi, Chennai, Kolkata,

Hyderabad, Bangalore and Pune.

In each city, the

sample quota was assigned based on the company’s employee strength in

the city. Further classification of respondents was done based on job

profile (marketing, technical and senior management) and years of IT

experience (less than 2 years, 2-5 years and more than 5 years) This

quota system was followed strictly to get a proper representation of

different types of employees in the sample. Every effort was also made

to ensure that the management of the company did not influence employee

responses and most interviews were conducted outside company premises. A

process of cross-checking was established to ensure the authenticity of

the data and the veracity of the interviews.

Analysis of data



Since the sampling itself was weighted against different parameters,

it did not require to be weighted again post collection. The final

ranking to arrive at the best employer was based on the following eleven

parameters:

5 parameters from

the HR Survey:


Attrition, retention, average employee tenure, average training hours

and number of IT professionals.

6 parameters from the

Employee Survey:
overall

satisfaction, peer satisfaction, a composite score on satisfaction on a

set of 14 attributes, its rating as a preferred company, average salary

and perks.

These eleven parameters

were allotted 10 points each leading to a total score of 110 points. The

DQ-IDC Empex Score has been calculated by converting the base to 100.

The mean score for each company was plotted under each of these

parameters. The company with the highest score in a parameter was given

10 points and the scores for the rest of the companies were calculated

to that scale. This method of indexing was followed in order to make the

parameters comparable and unit-less. This method of scoring was followed

for each company and each parameter.

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