Infosys continues to top the charts. However, satisfaction levels in the
company are way down, fewer of its own employees now call it their "dream
company", and others are begin ning to catch the trend. After last year’s
performance, Wipro did some course correction and is back in the Top 5. The big
surprises were Datacraft, Philips Software and SAP Labs–small companies that
kept their heads, and saw their employees remain happy in tough times. The new
HP fell in the rankings–but here’s the twist–overall satisfaction in the
company is still high and it is still the "dream company" for most of
its employees. Sun Microsystems entered fairly high on the charts, while hcl
technologies and Cognizant Technology Solutions took a beating–especially as
the effects of recession caught up with the two companies. The second DQ-IDC
India HR Survey 2002 threw up some surprises and interesting trends…
THE PEOPLE BEHIND THE TOP GUN: The Infosys HR team |
This was not a year IT professionals would like to live through again. From
pampered professionals to being shown pink slips–the fall was quick and
painful for many. For the rest–the survivors–the tension was often immense.
Results of the recession first showed on company bottomlines, and then quickly
on employee pay-checks. Used to regular increments ranging from 30% to 60%, they
had to make do with little or no hike in salary, even as the cost of living went
up. Jobs seemed under constant threat, exacerbated by a general air of
insecurity in most companies–put together, a fairly unnerving combination.
Final | ||||||||
Company | HR Survey Rank |
Employee Survey Rank |
DQ-IDC Empex Rank-2002 |
DQ-IDC Empex Rank-2001 |
DQ Top 20 Rank-2002** |
|||
Infosys Technologies | 2 | 4 | 1 | 1 | 3 | |||
Cadence Design Systems | 15 | 1 | 2 | NE | 130 | |||
Wipro Ltd | 3 | 9 | 3 | 8 | 2 | |||
SAP Labs | 8 | 5 | 4 | 9 | 65 | |||
Philips Software Center | 13 | 3 | 5 | 14 | 79 | |||
Sun Microsystems | 9 | 6 | 6 | NE | 26 | |||
Datacraft India | 6 | 7 | 7 | NE | 75 | |||
Adobe Systems India | 16 | 2 | 8 | NE | NF | |||
Hewlett-Packard | 11 | 8 | 9 | 2 | 10 | |||
Tata Consultancy Services | 1 | 17 | 10 | 6 | 1 | |||
HCL Infosystems | 4 | 12 | 11 | 15 | 11 | |||
iFlex Solutions | 12 | 10 | 12 | 10 | 37 | |||
Rolta India | 5 | 13 | 13 | NE | 32 | |||
Digital Globalsoft | 19 | 11 | 14 | NE | 64 | |||
HCL Technologies | 7 | 14 | 15 | 4 | 8 | |||
Cognizant Technology Solutions | 14 | 16 | 16 | 5 | 33 | |||
Hughes Software Systems | 10 | 18 | 17 | NE | 61 | |||
NIIT Ltd | 18 | 19 | 18 | 12 | 17 | |||
Kshema Technologies | 20 | 15 | 19 | NE | 119 | |||
Mascon Global | 17 | 20 | 20 | NE | 33 | |||
* Samsung Electronics India | ||||||||
|
It began with customers wanting more for less from IT companies, and
translated quickly into companies asking for more for less from their employees.
Nearly 43% of employees surveyed said job-loads increased significantly as a
result of the recession. For technical professionals, this happened largely
because companies stopped hiring during a large part of the year. As a result,
project teams got smaller, and fewer people were expected to deliver the same
results. For marketing professionals, the recession often meant double the
number of calls and follow-ups, just to sign up the same amount of business as
they were getting last year.
BALANCING |
Tough being an IT pro
But hard though it might be to believe–there were some upsides to the
recession. Attrition–the scourge of the IT industry in the last few years–came
down. The numbers show only a 2% drop, from an average of 14.4% to 12.3%.
However, if one were to discount the abnormally high attrition rates at Mascon
Global and Kshema Technologies, the average attrition this year was more in the
range of 8.5%. In companies like TCS and SAP Labs, that figure was even lower at
4.1% and 4.9%, respectively–unheard of levels in the industry so far.
Commensurate with this, retention went up from an average of 81% to 88%. Again,
discounting the abnormal figures for Kshema and Mascon, the average is more
around 91%.
Preferred | ||
Company | Share (%) This Year |
Share (%) Last year |
IBM | 97 | 77 |
Infosys | 17.6 | 25 |
IBM | 10.2 | 7 |
Wipro | 6.8 | 13 |
Sun Micro | 6.7 | 1.6 |
TCS | 6 | 4 |
SAP | 5 | - |
HP | 5 | 4 |
Microsoft | 4.4 | - |
Cadence | 3.9 | - |
Adobe | 3.1 | - |
HCL Infosystems | 2.7 | 2 |
Digital Global | 2.6 | - |
Hughes Software | 2.5 | 1.2 |
Datacraft | 2.1 | - |
i-Flex | 1.9 | 1.2 |
Philips Software | 1.8 | 2.8 |
NIIT | 1.7 | 2.7 |
Kshema | 1.6 | - |
CISCO | 1.6 | - |
Rolta | 1.3 | - |
Cognizant | 1 | 3.7 |
HCL Technology | 1 | 6.5 |
Mascon | 0.9 | - |
Other | 4.8 | - |
DKCS | 3.6 | - |
None | 0.6 | - |
Source: IDC India, 2002 Base: 774 Employees |
||
Infosys continued to top the ‘Preferred Company’ rankings this year, though its share of votes went down from 25% to 17.6%. Wipro also remained at number two position, but with the percen-tage severely down from 12.5% to 6.8%. The only gainers in the rankings here were HP, TCS, HCL Insys and i-Flex. The losers–Philips, Cognizant and HCL Technology. (Sun Microsystems had not participated in the survey last year, but had still got a substantial 1.6% of the votes) Note: Preferred company rankings are taken from the same data as Preferred Employer Rankings. How-ever, this is a measure of how many of the total respondents named a particular company as their ‘Dream Company’–or preferred employer. Base: 774 Employees |
For the second year running, some MNCs stayed away from the survey, citing
"global norms on confidentiality". Among them were Cisco and IBM
India, the latter having fared extremely well in the previous year’s survey.
Even this once, though, IBM chose to stay out of the reckoning.
Company image and job content, as also career development, continued to be rated as the most important attributes by employees. But given the high rates of benching in recent times, career develop-ment assumed greater importance than last year. Job security and stability became more important than money, which was the third-most important attribute last year. The technology people were working on became more critical than facilities, resources and support. Interestingly, overseas opportunity, rated as unimportant last year, re-emerged as a vital attribute. |
Note: Employees were asked to rank 14 attributes in order of importance. A score of 100 was given to the most important attribute and the relative strength of other attributes calculated. This is different from the most important reason for joining a company, as priorities before and after joining a job change |
Satisfied with being dissatisfied
The broad parameters also showed some interesting trends. Average training
hours in the industry were 103 hours (or 13 days) a year per person. Mascon was
highest at 312 hours, followed by Infosys at 248 hours and Datacraft at 240.
However, most companies–13 to be exact–invested significantly lower than the
industry average on training. Adobe was the lowest, at 8 hours per person per
year, NIIT was at 12 and iFlex at 21. Essentially what happened was that large
companies that could
afford a large bench and did not lay off a lot of people last year, turned
instead to training their employees. The others either ran on tight schedules or
laid off those they could not bill.
Everything notwithstanding, however–overall satisfaction among IT employees
remained pretty decent. The question asked was–What is your overall
satisfaction with this company?. This was different from satisfaction on 14
different and specific attributes that led to the ‘Attribute Score’.
Measuring the mean score on a scale of 5, employees of Datacraft and Philips
said they were the most satisfied, giving their companies the maximum score of
5. NIIT was at the bottom of the list at 4.3, preceded by Hughes Software, TCS
and Mascon at 4.4.
Effects of Recession(%) |
|
Salary increments | 63.6 |
Reduction in perks | 51.9 |
Increase in workload |
42.9 |
Reduction in tour entitlement |
39.8 |
Own job security | 34.1 |
Job Insecurity | 34 |
Composition of variable and fixed costs |
28.8 |
Reduction in motivational activities |
27 |
Decrease in training hours |
25 |
Cost to the company | 24 |
Morale | 17.7 |
The effects |
Perception of peer satisfaction also showed up in the same range, though
interestingly, employees of Sun Micro, Infosys, Rolta and NIIT believed their
peers were more satisfied than they were. Conversely, employees of SAP, Digital,
HCL Infosystems, Kshema Technologies and TCS believed they were more satisfied
than their peers.
Preferred |
||
Company | Share (%) This year |
Share (%) Last year |
IBM India | 97 | 77 |
Sun Microsystems | 96.7 | NE |
Hewlett-Packard India | 94.4 | 64 |
SAP Labs | 94.3 | 58 |
Cadence | 82 | NE |
Adobe Systems | 80 | NE |
Infosys Technologies | 70 | 82 |
Digital Global | 60.6 | NE |
TCS | 59.3 | 59 |
HCL Infosystems | 55.9 | 30 |
Datacraft | 53.3 | NE |
Wipro | 50 | 79 |
Hughes Software |
43.9 | NE |
i-Flex Solutions | 42.4 | 25 |
Kshema | 38.7 | NE |
NIIT | 37.1 | 42 |
Philips Software | 33.3 | 62 |
Rolta India | 33.3 | NE |
Cognizant Tech | 23.3 | 65 |
Mascon Global | 20 | NE |
HCL Technologies | 19.4 | 65 |
Source:IDC India, 2002NE–New Entry |
||
Most of Sun |
A year of lessons learnt
This was also a year when the industry began to learn some lessons the hard
way. Exactly a year ago–in September 2001–the big story was one of layoffs.
And it spawned a whole new vocabulary–downsizing, rightsizing, correction,
raising the performance bar, and so on. But no matter what euphemism companies
and HR manager used, they couldn’t rob the process of its unpleasantness. The
affects showed up quickly on the HR rankings. Last year, Wipro laid off 280
people under what it called its ‘Bottom 5%’ policy, and between the two
surveys Dataquest did, in April and September last year, it fell promptly in the
rankings. To begin with, the company had found it difficult to believe how the
sacking of a mere 280 people in an organization of 10,000 could make such a
difference. But it did. Similarly, just before the last survey, Infosys had cut
back drastically on salary hikes (from an average of 50% to an average of 15%,
linked partly to company performance–and that promptly saw satisfaction levels
in the company slide.
Job Note: Base: Those who’ve left |
It got Note: Base: 774 respondents |
This year, however, Wipro did some course correction. It eased off on its ‘Bottom
5%’ policy a bit, took a decision to avoid making employee-facing cost cuts as
much as possible, and increased what is called "employee touch". That
effort showed up in the rankings. Infosys made some changes in its increment
policy, but not enough. So though the company continues to top the charts, most
of its employee satisfaction indicators have continued to head southward.
Similarly, companies like HCL Technologies and Hughes Software Systems plummeted
in the rankings this year due to a series of employee-facing cost-cutting
measures and layoffs–seriously unsettling employees.
The lesson learnt was not that companies should never lay off employees…merely,
a better appreciation of the fact that if an unpleasant job has to be done, it
is imperative to do it pleasantly and kindly.
For IT professionals, the lessons learnt were those of moderation–a Jerry
McGuire lesson, if you will. The inordinately high expectations of a
year-and-a-half ago are gone. From almost single-mindedly chasing money, IT pros
are beginning to pay a lot more attention to job content, career development,
and the technology the company is working on. And of course, job security and
company image.
Indeed, for both companies and employees–this was the "Year of the
Survivor".
Sarita Rani in Bangalore
METHODOLOGY
METHODOLOGY |
The survey was designed and carried out in two phases. In the first phase, an HR questionnaire was sent out to 198 companies. These were a mixed bag of hardware and software companies. These questionnaires drew exhaustive information, including the points given below: n Total Of these 198 companies, The second stage In each city, the Analysis of data 5 parameters from
6 parameters from the These eleven parameters |