8 | Redington India: Eventful Year

author-image
DQI Bureau
New Update

Redington entered the capital market with an IPO in Jan 07,
to raise Rs 150 crore: the issue was oversubscribed 43 times. Redingtons was
the second big IPO in the channel space in the last two years, after Tulip.

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But a setback was the exit of its veteran CEO, Jitendra Kulkarni,
who had put in more than a decade at Redington; he left to start his own
business.

Redington continued to pursue its strategy to get into
higher-value businesses. For instance, its services arm, Cadenceworth, took
charge of global headsets major Plantronics new India support center in
Delhi.

The second half of the fiscal saw Redington re-structuring its
distribution business into two divisions: IT and non-IT. While the IT division
catered to its mainline IT distribution business, the non-IT division focused on
products on digital lifestyle, digital publishing, consumer durables, and
telecom. With this restructuring, the IT business is addressed through six SBUs
and non IT through three SBUs.

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l Start-up
Year:
1993 l
Product & Services:
PC distribution, servers, peripherals, consumables, networking equipment
and components, consumer durables, and digital lifestyle products
l
Branches: 37 l
Dealers: 7,000 plus l
Address: SPL Guindy
House, 95, Mount Road, Chennai: 600032
l
Tel: 52243535 l
Fax: 22352790 l
Website: www.redingtonindia.com 

Highlights


Entered the capital
market with its IPO in Jan 07, to raise Rs 150 crore



Re-structured its
business



Forayed into gaming
console market with Xbox distribution



Consumer PCs and
enterprise market drove growth

Strengths

p
Good balance between
volume and value products


p
Focused SBUs that run as
profit centers


p
Diversified portfolio
catering to consumer, enterprise, SOHO, and SMB

Weaknesses

q
Cannot sustain margins in
volume products

PS
Neogi
president,

IT Division

EH Kasturi
Rangan
president, Digital & Consumer
Products Division

JK Senapati

,
head, Peripherals


Anand Chakravarthy
, head,
Networking


K Dinesan
, head, Systems

SV Krishnan
, CFO

Clynton Almeida
, CIO

Redington saw good demand for its enterprise products and
solutions in large corporates and government; some of the growth drivers being
the accelerated demand for notebooks and rapid displacement of CRT monitors with
LCDs and for MFD printers. DQ