8 innovative enterprise mobility use cases by Indian enterprises

The pervasive nature and impact of mobile-enabled solutions can be seen across Indian enterprises, with organizations leveraging mobility to fuel new business models and transform traditional processes. While there are a number of use cases of enterprise mobility, few initiatives stand out. Dataquest takes a look at eight such companies that are reaping concrete business benefits with their mobility initiatives. Enterprise mobility in Indian organizations has come a long way in the last decade. It is no longer being used just to provide anytime, anywhere access to corporate data to employees. And it is no longer being used only by large organizations. Organizations of all sizes are now accelerating their mobility drive and leveraging the mobile platform innovatively for creating new business opportunities, bringing in process efficiencies, enhancing customer service, reducing cost, etc. In fact, use cases of mobility today are only limited by imagination. While the scope of enterprise mobility is huge, there are a few companies that are ahead of the pack and driving innovation with mobility. We take a detailed look at eight such innovative projects led by Indian enterprises.

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Godrej Properties: Showcasing Flats

One of the leading real estate firms in the country, Godrej Properties is using iPads to virtually showcase flats to its customers. The company’s sales agents are no longer required to carry hard copies of brochures of the flats for showing off flats to prospective clients, as all the company’s brochures are on the iPad. The benefit of showcasing with the iPad is that the sales agents can now also take the client through virtual tour of the flats and properties.

“Our sales professionals have the option of showcasing to a customer how certain furniture layout would look in the flat, or how a particular color will change the look of the flat,” says Shailesh Joshi, Head-IT, Godrej Industries. The agents are also able to furnish information regarding the number of properties sold, rented, and new constructions coming up. “The use of iPads has increased the productivity of our agents and has translated into an increase in sales,” adds Joshi.

shailesh joshi“Our sales professionals have the option of showcasing to a customer how certain furniture layout would look in the flat, or how a particular color will change the look of the flat, ” says Shailesh Joshi, Head-IT, Godrej Industries.

 

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