#7 Using Big Data to improve product development
Owning some of the top ten games in terms of revenue, Reliance Games has more than 600 game developers working for over 2,000 devices across various operating systems. To keep on improving its product, the company’s basic need was to analyze the products at the product development level to have a better understanding of daily active users (DAUs), number of downloads, user behavior, game performance, dropouts, reasoning for drop-outs, etc.
Reliance Games today uses Big Data analytics to get quick insights on customer behavior and improve its overall product. Researchers analyze daily data volume of 37 million records and total events reaching 100 billion per game mark. 40 GB data is being added every day and nearly 300 events are captured from each device daily for each game session