8 innovative examples of Big Data usage in India

#2 Big Data for finding a perfect match

Matrimony

Online portal, Matrimony.com which is in the business of matchmaking, adds over 8,000 subscribers on a daily basis. Faced with an ever-increasing amount of data to sort, generate, analyze and match, Matrimony.com needed a reliable and scalable analytics platform to support several petabytes of data and deliver near real-time responsiveness.

Today, by capturing customer data from multiple channels including e-mails, SMSes, banner ads (across the website), telesales and from their retail center, the online firm uses IBM’s technology to gauge insights and leverage it for driving personalized marketing campaigns to match potential partners faster and attract more subscribers.

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