6sense acquires Slintel for AI-powered insights

6sense announced the acquisition of Slintel. By adding Slintel to its platform, 6sense is increasing its ability to put the power of AI, big data, and machine learning behind every revenue team member, reinforcing the company's commitment to transforming B2B revenue technology.

For marketers, Slintel provides additional data points for building audience segments, informing AI-driven predictions, prioritizing accounts and contacts for campaigns, and delivering personalized messages. For sellers, Slintel provides additional data points for prioritizing accounts and contacts, understanding relevant business and market trends, and personalizing outreach. Additionally, Slintel's technographic insights and renewal predictions will help sellers time their outreach to prospects and customers.

Slintel's differentiated approach to account insights combines hard to gather buyer insights, historical data, dozens of verified data sources, natural language processing, and human validation to produce a unique account intelligence layer. Similarly, Slintel's contact data represents highly curated B2B contacts that include unique buyer insights to help revenue teams develop personal connections during outreach.

6sense customers already experience the benefits of a unified go-to-market platform, generating an average 2x increase in deal values, 10% increase in win rates, and 25% reduction in days-to-close-opportunities. B2B revenue teams will now have access to an even more robust sales and marketing orchestration platform with superior execution capabilities, powered by the most complete data and buyer insights solution to drive growth.

Key acquisition highlights:

6sense Account Engagement Platform data is strengthened by Slintel's technographic and thematic sales intelligence data, solidifying 6sense's position as the complete GTM platform for B2B revenue teams. With Slintel, 6sense natively offers billions of data points of market-leading account and contact data along with best-in-class curated data, enhancing a customer's own first-party data sources and tech stacks to deliver powerful B2B go-to-market strategies, insights, and orchestrations.

Slintel amplifies 6sense across four critical dimensions adding: modern business contact data from verified sources; enhanced technographics, including AI-powered confidence scores and predictions; robust buyer insights powered by account and contact-level psychographic data; and deep market insights on account events, expansions, and other noteworthy changes. Collectively, these data-driven features deliver a unique intelligence layer that helps fuel 6sense's powerful ability to uncover buyers both before and during their purchase journey.

Slintel captures more than 60 attributes across 15M companies every week, and then produces market alerts that notify GTM teams about relevant changes, including updates to technographics or buyer intelligence signals. Slintel tracks 250M B2B profiles, 100M decision makers, 50M B2B emails, and 20M buyer direct dial numbers.