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6 Tips to Market Your Startup With Zero Budget

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Onkar Sharma
New Update
Powered Accelerator

Cash-strapped startups often find it difficult to build their strong presence online. While money helps you to utilize the best of tools and services, a prudent approach can help you to market your startup online even without any budget. Whether you are a mobile app, or a online service or something else, you can create a strong marketing presence in today's world and reach out to your potential customers or audience.

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Here are a few tips that will allow you to market your startup online without any budget.

1. Create a website

Even if you are a mobile app, you need to have a landing page where people interested in your service or product can grab more information. The website should allow visitors to subscribe to your app in order to get updates on features and the launch date. To enhance your presence, you need to ensure that your website could be searched on the web. You can do some SEO to increase your reach.

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2. Social Networks

Chances are that you are already present on social media. If you are not, you need to be present on social media. Also, you need to strengthen your social media presence by creating fan page on Facebook and invite people to like the page. Similarly you can create robust Twitter, Google+ and Youtube presence. It helps you engage the audience with you. However, you have to ensure that you constantly update the social pages and engage with the audience.

3. Follow Social Influencers

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Always respect the social influencers by following them so that you can get regular updates from them. You can follow social influencers on Twitter, LinkedIn and Quora, etc. You can often ask them on key things and take their advice. If they endorse you for certain skills or services, it helps you with your brand image.

4. Media coverage

Media endorsements go miles. You need to identify a few online media websites that cover the industry you are in. If you are a mobile app, you can reach out to prominent tech websites such as DQIndia.com, CIOL.com or PCQuest.com, etc. You can connect with journalists on LinkedIn and can inform them about your startup. The coverage will help you to build your reputation online.

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5. Forums

Another great way of doing marketing is to be part of active forums which allow you to promote your app. There is a high chance that you find other entrepreneurs in these forums whose ideas can be of great help to you. You can get their ideas and absorb them. Plus, you can ask members of these forums to share feedback.

6. Reach out to Bloggers

Blogging is one of the best ways to create buzz online these days. Even big brands resort to blogging these days to storm the web about their services or products. You can reach out to bloggers and request them to write reviews about your app or service on their blogs. Your effort should be to reach out to as many bloggers as you can.

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