50. SES Technologies: Leveraging Reach

One of the fastest-growing IT distributors in the country, this
Mumbai-based subsidiary of Sai Service Stations started off in 1992 as a dealer of Intel chips for OEMs. It has not only graduated to assembling its own Whitebox brand of PCs but also launched motherboards under the Javelin brand. In the fiscal 2000-01, it grew 148%, more than double the previous year’s rate, from Rs 96 crore to Rs 238
crore. Sales of peripherals accounted for 90% of its revenues.

During the year, it tied up with Seagate as its import partner and with Molex India to distribute structured cables and other networking products. It was rated No 2 distributor for Intel products and No 1 for Acer products.

It opened branches in Surat, Lucknow, Cochin, Indore and Nashik, thus establishing its presence in 18 cities. In the ensuing fiscal, it plans to open four more offices, install the JD Edwards ERP package for online branch transactions, and strengthen its services infrastructure. Another plan is to focus on businesses like servers, storage, communication and networking products.

  • Rated as the No 2 distributor for Intel products and the No 1 for Acer’s product line
  • Sales more than doubled, and so did the growth rate to touch 148%, pushing revenues to Rs 238 crore 
CEO: PK Krishnaprasad
START-UP YEAR: 1992 PRODUCTS & SERVICES: Distribution of processors, motherboards, keyboards, scanners, DVD ROM drives, CD ROM drives, networking products, structured cabling hard disk drives
18  DEALERS: 825 ADDRESS: 194, Arvind Chambers, Wester Express Highway, Andheri (East), Mumbai 400069
TEL: 8230088, 8230099

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