5 design trends that will shape the post-pandemic world

The pandemic forced people everywhere to rethink the way they live and work. For businesses, this meant not only adjusting to business online if you weren’t there before – but also learning creative ways to market your business and engage with your customers. For consumers, living in isolation and working from home, it created a longing for authentic connection, sincerity, and optimism. As we slowly move out of the pandemic, we still see many design trends influenced by pandemic era sentiments.

Although it’s hard to know which ones of these post-pandemic design trends are here to stay, as a business owner, marketer, or content creator who wants to better connect with your audience, there’s no doubt these are the trends you need to be on top of now.

1. Animated/Interactive Content

Short-form content has exploded in popularity since 2020. From TikTok to IG, our brains have become used to fast-paced content and shortening attention spans. Interactive ads, logos, and posts are a great way to grab attention and get your message across before followers quickly move on.

2. Post-Pandemic Trending Fonts

With so many people longing for the familiarity of a pre-pandemic world, there’s been a recent throwback trend of minimalist and retro fonts. Bold, simple, and easy-to-read typography that fosters a sense of intimacy with a brand has become a popular trend once more.

3. Line Drawings & Illustrations

Joy and playfulness are feelings everyone is searching for as the world re-opens. That’s why illustrations and cartoons are super popular in design right now, as they tell a clear, happy story of who you are, what you do, and how you want to do it.

4. Authenticity-Forward

We finally get to spend time with loved ones safely again. As folks make regular gatherings part of their lives once more, ads and posts that showcase real people with your products feel more authentic, less filtered, and more human-focused.

5. Bright Colors

After almost two years of little to no socializing, we’re ready to get back into the world and live our best lives. Taking over from the muted palettes of the pandemic, trendy neons, gradients, and vibrant colours have become a source of inspiration for us to do so.

After two years of stress, uncertainty, and many other difficult emotions, post-pandemic design trends make us feel a sense of lightness. From retro fonts and minimalist designs to authentic images, post-pandemic design trends inspire nostalgia yet imbue us with a sense of excitement about the future. And, you want to know the best part? It’s now easier than ever to create these designs yourself.

The article has been written by Ajay Yadav, Co-Founder and COO, Simplified