35. Moser Baer India: Entering a Bigger League





Fiscal 2000-01 was exceptionally good for this Delhi-based storage media major–a more than two-fold growth in revenues, and a firm place among the top-five optical media players in the world. The company attributed the performance to a sharp rise in sale of branded products in key European markets and the addition of large OEM accounts. Nearly 91% of the revenues came from exports, a major chunk of which was accounted for by Europe. Moser Baer also set up a subsidiary in the US to expand its hold on the US market.

The company has a marketing and distribution network in 27 countries serviced by seven distribution centers, marketing offices and subsidiaries. It has instituted an investment of Rs 800 crore for expansion and setting up of a new plant in India. Moser Baer has also earmarked $20 million for overseas acquisitions, particularly in South America and Japan. Moser Baer entered the audio media market through a tieup with Germany-based Emtec Magnetics GmbH. Fiscal 2000-01 saw Moser Baer record revenues of Rs 336
crore, up 233%. Net profit also went up by 214% to Rs 139 crore.

PERFORMANCE HIGHLIGHTS
  • 91% of the revenues of Rs 336 crore came from exports, with Europe emerging as the largest sales destination
  • Rs 800-crore plans to beef up infrastructural backbone l $20 million earmarked for overseas acquisitions
  • Among major optical media players worldwide
FACT SHEET
Managing Director: Deepak Puri
START-UP YEAR: 1983 PRODUCTS & SERVICES: Magnetic recording media and optical recordable media
EMPLOYEES: 2,150 ADDRESS: W 123, Greater Kailash I, New Delhi 110048
TEL: 6438082 FAX: 6438057 WEBSITE: www.moserbaer.net
 

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