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28 INTERNATIONAL COMPUTERS INDIA LTD - Global Designs

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DQI Bureau
New Update

bt" "schadow>The company’s global business strategy of serving a select band of

customers has started paying off.

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"schadow "machine face="Arial" size="1" bt">ACTING CEO:Sunil Kunte face="Arial" size="1" bt" "ZapDingbats" "Swis721 "schadow> PRODUCTS AND SERVICES: Software

Development, Consultancy  START-UP YEAR: 1996 size="1" bt" "schadow "Swis721 "ZapDingbats" BT "> EMPLOYEES: 903  "machine face="Arial" size="1" bt" "schadow color="#FF0000">* face="Arial" size="1" bt" "schadow "Swis721 "ZapDingbats" BT "> ADDRESS: ICIL, Hidayat

Building, 2390/B, KB Hidayatulla Marg, Pune 411001  TEL: 644051/215/216  FAX:

644219



PERFORMANCE HIGHLIGHTS

  • Significant growth in

    revenues, profit, and cash flow.
  • Setting up operations

    in Scotland, Germany, and Singapore.
  • Successful initiation

    of offshore ERP project for Cisco.

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Moving up the value chain

and addressing newer markets will spur revenue and profit growth for International

Computers India Ltd (ICIL). It was the only entity doing well in an otherwise ailing

company. And when it went on its own, it started doing even better. ICIL was formed when

the international software division of Fujitsu ICIM Ltd was spun off as a separate entity.

The company registered a modest growth of 27.3 percent last year. With a total revenue of

Rs 108.62 crore and an expected profit after tax of Rs 17 crore, ICIL aims to be the

preferred employer for software professionals and the first-choice IT partner to its

clients in the operating territories.

Translated into operational strategy, ICIL chooses to focus

on 10-12 large customers in the US, Europe, and Asia Pacific and deliver a wide spectrum

of services to them–Sprint and Cisco in the US, and British Gas and Lombard Group in

the UK. Business development for offshore business in the US and Europe is handled by ICIM

International Inc. (III), its subsidiary in the US. Markets in Singapore, Australia, and

Japan are directly handled.

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The company follows a judicious mix of 65 percent of onsite

work with 35 percent offshore development. It allows for a good balance between cash flow

and people retention. The Cisco project is the first example of a full offshore

implementation of ERP. Amongst last year’s project is the successful implementation

of virtual software factories.

The focus area this year will be ERP (Oracle Applications

and PeopleSoft), Euro Money Conversion and ecommerce. ICIL has consciously restricted its

Y2K business to around 5 percent because it wanted to be involved in activities that are

higher up in the value chain. In doing so, the company plans to make the lines of business

more product-focused. Hence coming out with at least two products a year from now on.

The company’s plan to rein attrition rates includes

providing a learning environment and engaging in leading-edge projects. Creation of

personal wealth through stock options and having a compensation structure that is in the

top 75 percentile of the industry is an added attraction. The company is currently

undergoing audit for SEI Level 4 certification.

For the future an aggressive growth strategy is being

pursued for the developed markets in the US and Europe. Newer markets like Hong Kong, New

Zealand, Australia, and Singapore will be approached with a ‘foot in the door’

strategy. Ecommerce avenues in retail and financial lines of business will be given

special thrust and ERP will be pursued as a separate line of business. Target growth rate

in revenue is 40 percent with 80 percent growth in profit before tax and only 20 percent

expansion in manpower.

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