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15 | HCL Infosystems: Living Digital

author-image
DQI Bureau
New Update

The company extended its range of notebooks with the new Non-Stop

Series laptops, besides launching four sleek and ultra-portable desktop PCs

under the HCL Beanstalk 2007 collection. The agency operations complemented the

products: Toshiba laptops (Tecra, Satellite, Portege, Qosmio), Nokia smart

phones (dwindling revenues as Nokia started distributing on its own), Konica

Minolta laser printers, Kodak scannersthe list was impressive.

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In personal/home electronics, HCLI entered into national

distribution pacts with Casio (for digicams) and Apple (for iPods). Another

tie-up was with Dish TV, whereby the latter leveraged HCLs distribution and

services support for DTH. To expand the retail reach, HCLI added eight more

Digilife Stores across the country, taking the total to 29.

The digital lifestyle focus paid off too, as the company

retained its position as the leading desktop PC vendor, and was one of the top

players in laptops. However, the sub-10k PC brouhaha started the year before

fizzled out, as the company failed to find a significant number of takers. To

manage the growing demand for its PCs/notebooks, HCLI intended to enhance

overall production capacity to 2 mn PCs per annum and, accordingly, set up

manufacturing operations in Uttarakhand to supplement its existing Pondicherry

facility.

l Start-up

Year:
1976 l Products & Services:

Computers, storage systems, managed systems, infrastructure, office

automation, software network integration, l Employees:

4,936 l Address: E-4, 5 &6, Sector

11, Noida 201301, l Tel: 2520977, l

Fax: 2550923



l Website: www.hclinfosystems.in 

Highlights



Manufacturing facility at

Rudrapur, Uttaranchal





The first PC vendor to ship

Windows Vista-loaded desktops and notebooks





With Toshiba, introduced

the world's first range of eco-efficient notebooks

Strengths

p

Though services got less

than 10% revenues, HCLI was one of the top SIs




p

Enjoys lucrative agency

operations with high-value vendors

Weaknesses

q

Still identified

primarily as a PC vendor




q

Might lose out in these

days of integrated delivery platform

Ajai

Chowdhry,
CEO

JV Ramamurthy

,

COO




Rajendra Kumar
, Channel

Sales




Rajiv Ashija
, SI and

Support Services




Rakesh Mehta
, Enterprise

Sales




Rajendra Kumar
, Retail,

distribution & marketing




M Chandrasekaran
, OA and

ISP




George Paul
, EVP, marketing

The digital lifestyle thrust "unwittingly" has

resulted in its relative positioning as an integrator weakening in the

marketplace, with smaller, focused players catching up. The one silver lining,

in this area, was a Rs 591 crore order from BSNL. Notwithstanding, the CVC

reservations, HCLI bagged the contract and is currently in the final phase of

deployment. DQ

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