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10 | Oracle India: A Full Palette

author-image
DQI Bureau
New Update

From primarily databases to the gamut of enterprise applicationsOracles

positioning shift gained momentum. Add to it the success of the middleware

piece, Oracle Fusion, and it was evident that Oracles business mix was

gradually changing.

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The Financial Services global business unit formed under the

stewardship of Rajesh Hukku was another piece in the new Oracle jigsaw. It

centralized the financial services application assets of Oracle bringing

together vertical applications from i-flex and Oracle, complemented by i-flex

services and KPO offerings to provide an integrated offering to financial

institutions. Having a veteran banker like Krishan Dhawan at the helm helped.

l

Start-up Year: 1993 l

Products & Services: Database,

middleware, application software
l

Employees: 21,000 l

Branches: 23 l

Partners: 436 l

Address: Block 1, DLF

Corporate Park, DLF City, Phase III, Mehrauli Gurgaon Road, Gurgaon 122002

l Website:

www.oracle.com/in 

Highlights



Strong focus on SMBs





Added Linux customers

on Oracle platforms like IRCTC, West Bengal Treasuries






New Global Business Unit

formed

Strengths

p

Still controls two-thirds

of the Indian database market




p

With more than 100 live

projects, Oracle has made strong inroads into the govt sector

Weaknesses

q

Any slip-ups in managing

multiple brands could be suicidal

Krishan

Dhawan,
MD

SPS Grover

,

VP, Technology Sales




Sunil Mehra
, Fusion

Middleware




Subhomoy Sengupta
,

Application Sales




Rajesh Hukku
, Oracle

Financial Services, Global Business Unit

While Oracles portfolio exapansion had come primarily through

acquisitions, the challenge was to manage all these brands successfully in a

still maturing market like India. While both the PeopleSoft and Siebel brands

were maintained, Oracle took over the provision of customer support and

development of India-specific features in its JD Edwards EnterpriseOne

applications. The real measure of Oracles success was its penetration beyond

traditional verticals into the government and education sectors. Having an e-Gov

Center of Excellence helped and in FY 07 Oracle came up with CoEs on retail

and co-operative banking (in partnership with EBZ). Its R&D centers in

Bangalore and Hyderabad operated on a Follow the Sun model of software

development whereby it took over from the US center overnight. The company also

integrated the PeopleSoft development centers acquired from Hexaware and

Covansys. DQ

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