10 | Oracle India: A Full Palette

From primarily databases to the gamut of enterprise applicationsOracles
positioning shift gained momentum. Add to it the success of the middleware
piece, Oracle Fusion, and it was evident that Oracles business mix was
gradually changing.

The Financial Services global business unit formed under the
stewardship of Rajesh Hukku was another piece in the new Oracle jigsaw. It
centralized the financial services application assets of Oracle bringing
together vertical applications from i-flex and Oracle, complemented by i-flex
services and KPO offerings to provide an integrated offering to financial
institutions. Having a veteran banker like Krishan Dhawan at the helm helped.

Start-up Year: 1993 l
Products & Services: Database,
middleware, application software
Employees: 21,000 l
Branches: 23 l
Partners: 436 l
Address: Block 1, DLF
Corporate Park, DLF City, Phase III, Mehrauli Gurgaon Road, Gurgaon 122002
l Website:


Strong focus on SMBs

Added Linux customers
on Oracle platforms like IRCTC, West Bengal Treasuries

New Global Business Unit


Still controls two-thirds
of the Indian database market

With more than 100 live
projects, Oracle has made strong inroads into the govt sector


Any slip-ups in managing
multiple brands could be suicidal


SPS Grover,
VP, Technology Sales

Sunil Mehra
, Fusion

Subhomoy Sengupta
Application Sales

Rajesh Hukku
, Oracle
Financial Services, Global Business Unit

While Oracles portfolio exapansion had come primarily through
acquisitions, the challenge was to manage all these brands successfully in a
still maturing market like India. While both the PeopleSoft and Siebel brands
were maintained, Oracle took over the provision of customer support and
development of India-specific features in its JD Edwards EnterpriseOne
applications. The real measure of Oracles success was its penetration beyond
traditional verticals into the government and education sectors. Having an e-Gov
Center of Excellence helped and in FY 07 Oracle came up with CoEs on retail
and co-operative banking (in partnership with EBZ). Its R&D centers in
Bangalore and Hyderabad operated on a Follow the Sun model of software
development whereby it took over from the US center overnight. The company also
integrated the PeopleSoft development centers acquired from Hexaware and
Covansys. DQ

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