Social media managers have a challenge to drive visibility of their brands on the internet. They have to be creating content, scheduling shares, engaging with followers, repurposing content, sharing others’ content and doing community management… This list goes on forever. While doing it on their own is not simple, they have to be well-versed with some of the popular tools that allow them to do so. There are tools that enable them to do a lot of things and help them in the social media management. Startups can use these tools to drive visibility and presence on the internet and reach out to their potential customers.
Here is a list of such social media management tools that help you to do social media management;
EveryPost is a potential tool that lets you to curate visual content, schedule customized posts, and share content on Facebook, Twitter, Google+, LinkedIn, Pinterest, and Tumblr. This is useful for posting from your Android and iPhone devices.
Next in the list is Oktopost which is a social media management tool focused on generating leads for businesses. This tool also helps businesses to schedule content and gain money. It is a potential tool for businesses to increase their presence on several platforms.
Hootsuite is perhaps one of the famous tools among social media managers. It is an enterprise level social media management tool used by over 10 million professionals globally. It can help you schedule and analyze your social media marketing campaigns. Furthermore, Hootsuite has a number of team tools that help your team to create content for social networks.
Although Bit.ly is a url shortener and click reporting tool all in one, it’s great for Twitter with short posts, and also tracking the clicks to help you understand how well your content converts traffic to your website. It gives you true insights into your campaigns thereby allowing you to plan your future campaigns.
Agora Pulse lets you to schedule content for Twitter, Facebook, and Instagram all in one place. In addition, Agora Pulse produces dynamic reports for all three social networks. You can run contents and promotions from Agora as well.
SocialOomph is another tool that allows you to schedule content on Facebook and Twitter. Additionally, you can generate welcome messages on Twitter. Socialoomph has a number of premium options that allow you to schedule photos, use Facebook, and LinkedIn.
Sprout Social is said to be a complete social media management tool for social media managers. It allows you to handle multiple Twitter and Facebook accounts thereby enabling you to strengthen the presence of your brand on social media.
Crowd Booster is a social media analytics tool. It helps you to optimize your social media marketing decisions. Instead of doing the analytics manually, it automatically gets updated on a consistent basis. You can even create custom reports that can be useful for clients. Finally, use the reporting information to schedule Tweets for optimal times.
Edgerank Checker helps you understand the best ways to optimize your Facebook content. You can create custom content that increases engagement and optimizes your newsfeed response.
SocialBro is a Twitter marketing tool. SocialBro helps you with all of your Twitter needs from scheduling content, to reports, to creating ads on Twitter. It is a good tool for social media managers who operate on twitter.
Tailwind is a comprehensive tool to help you with your Pinterest marketing efforts. Tailwind helps you to create multi-board pins, bulk uploads, and calendar scheduling. It can also help you optimize the best times to send your pins to get the highest engagement. Finally, Tailwind was designed to help teams manage multiple accounts. This makes it an ideal tool for agencies providing social media services.