We want to make our presence in tier-2 cities

Imation has acquired two companiesMemorex and TDKin the last one year.

How do you plan to position these brands in the Indian market?



We have acquired only the media division of TDK that includes optical

devices.

Also, Memorex is more involved in consumer products and we are yet to launch

the products in the market. Memorex products will be positioned through retail

chains across the Indian market. We are in talks with various retail chains

across the country like Reliance and Croma to ensure that they have good

positioning on the shelves. Imation has more of pronsumer products, whereas

Memorex is a consumer product that is available in the global market in

attractive packaging and flashy designs.

So far your products were being aimed at the metro customers. Do you

propose to continue this focus?



Imation wants to reach to new markets with a consolidated approach and wants to
make its presence felt in a more compact way. We started with eight big cities

and now we are expanding to other locations.

The market is expanding in a big way especially in B- and C-class cities.

Therefore, a big opportunity lies there. Moreover, observing the trend, there

would be a boom in retail showrooms and we have to ensure consistent supply of

our products to those chains.

For instance, Reliance has come up with many retail chains and it plans to

increase this number. This means more retail outlets will be opened in tier-2

cities, so we have to make our presence there.

Sanjay Koul, country manager, Imation India

How do you view this changing trend in storage devices segment?



As the IT industry is witnessing a revolutionary change, the same

developments are happening with storage devices too. Within two years, the

market for floppy discs has been wiped out.

Few years back, there was no requirement for storing videos, MP3 songs, or

photographs. Today, the cost per GB is declining day by day. Visualizing this

changing scenario, we are offering products like double layer DVD or mini DVD.

Amrita Tejasvi



maildqindia@cybermedia.co.in