We want to build a center of excellence in India

While India offers a rich market, which every enterprise is ready to

embrace, it also has issues pertaining to infrastructure and awareness of newer

technology. How do you view this scenario?



We see the same challenges in terms of cultural differences, financial

conditions, etc in many different countries because we operate in Eastern and

Western Europe. We operate in Russia, which has an economy growing at about 18%

y-o-y, and China. What we understand is that each time we enter a market, its

that place which is given more importance. For example, if I as a company enter

Australia, then we dont choose that as a basis to enter a county like India.

All our entry points in a country are based on local conditions.

BPM as an offering has been a boon for the players in the SME market and

for the established players, but there are many who are still not ready to shell

out money on the same. Whats your take on that?



You have to understand that every customer makes a decision purely on a

clearly defined RoI (Return on Investment) model. The nice thing about the way

we sell BPM is that the RoI is clearly defined. We always ask the customer to

give us a process and then we would analyze it and say this particular process

costs X and here are the inefficiencies and the solution.

Daniel Sheahan, senior vice president, APJ IDS SCHEER

Do you think that the Indian market needs more awareness to embrace newer

versions of technology?



I think it is a challenge to get into senior management. Our challenge is to

educate them as everything trickles down from the top. One has to understand

that BPM is about measuring the efficiency and making the change. It is the most

important operation.

How do you judge the infrastructural facilities that an organization

presents to you?



We dont look at that. The reason is that it does not have a lot of impact.

We look more into a business need and question whether there is a way of growing

that. Is there a pool of human resources that would support our business? The

human resources is the most integral part for our business to grow.

Prasad Ramasubramanian/CyberMedia News



maildqindia@cybermedia.co.in