Videocon, the brand engaged in providing End-to-End Security & Surveillance solutions, today announced the launch of ‘Eco Series’ range of CCTV Solution. This entry level, low priced series of CCTV solution is targeted at the Retail segment comprising of Household and small commercial establishments. With the rollout of ‘Eco Series’, Videocon Wallcam aims to make CCTV solutions affordable and accessible to the end users who, as per the brand, perceive CCTV solution to be an expensive and complicated solution.
With launch of such mass market products, the brand aims to accelerate market expansion and its growth plan ensuring a fair market share of 11% by 2020 and targets to be among the Top 3 prominent players by 2021 with Topline of 1050 Cr.
The ‘Eco Series’ comprises of 1MP, 1.3 MP and 2MP AHD Indoor & Outdoor cameras and 4, 8 and 16 channel DVRs (Digital Video Recorders). This new series will give choice to the end users to select a combination of cameras and DVRs as per their needs with plug and play convenience. The brand also plans to rollout the range in IP based solution at a later stage. The price for a 4 channel DVR and four 1 MP camera (2 indoor + 2 Outdoor) will be an unbeaten industry lowest like never before, of approx INR 4990/- (plus taxes). The ‘Eco Series’ will be available at all leading CCTV stores; the brand plans to offer the same through Online Channel as well at a later stage.
Commenting on the new series, Arvind Bali, CEO, Videocon Telecom and Videocon WallCam said, “Security & Surveillance is need of the hour. The rise in malpractices, robbery, shoplifting & security concerns have increased need for surveillance systems more than ever. One of the key reasons for poor penetration of CCTV solution in India is people perception about the price. The launch of our ‘Eco series’ is aimed to break the price perception that people have, and offer CCTV solution at most affordable and never before prices. Our entry price of the series for a complete CCTV solution comprising of 4 Camera and a DVR will be as low as Rs 4990/-. With launch of such mass-market products and solutions, our aim is to ensure market expansion and target to be among the top 3 brands by 2021. Being one of the most trusted brands in the country, we stay committed to our brand ethos of highest quality product at the most affordable prices.”
The Eco Series is simple to install and easy to set up with plug and play convenience, and will be the best solution for household and small commercial establishments such as shops/office etc. Through this CCTV solution we want to create awareness and make affordable video surveillance available to all.” Bali added
Videocon Wallcam will broadly have 4 product and solution series to target and cater various customer segments- the entry series, low-mid series, mid series and high-end series. The ‘Eco Series’ is the entry low priced series of the brand targeting the retail segment, while the High-end series is caters to the sophisticated requirements of Enterprise, Corporate and Government segment.