Mumbai headquartered Peel-Works, a SaaS and big-data analytics company, has announced today that it has secured an investment from Unilever Ventures as part of its Series B round. Existing investors Inventus Capital Partners and IDG Ventures India also participated in the round led by Unilever Ventures, who will be joining the Board of the company.
Peel-works platform helps retailers driving higher shoppers’ loyalty, optimising their stores assortments and inventory levels, thereby reducing their operations costs. In process of delivering value to the retailers, Peel-Works platform output helps consumer brands to understand their shoppers better, cash and carry to serve the retailers better, financial technology players to lend capital to retailers economically and hyperlocals to serve their customers faster.
Commenting on the announcement, Sachin Chhabra, Founder & CEO, Peel-Works, said, “The investment by Unilever, one of the world’s largest consumer goods companies, marks an important milestone for Peel-Works and brings a great validation of our model and vision. With their constant support and mentorship, we hope to create new benchmarks in building world-class SaaS products to serve our clients better.”
Olivier Garel, Head of Unilever Ventures said “There is a great opportunity to empower the large traditional trade in fast growing markets leveraging technologies at the point-of-sale. Insights generated can be used by consumer packaged goods, e-commerce, FinTech or Cash & Carry players to develop innovative solutions, improve services and sales force performances. Peel-works is taking a lead in this and we are excited to partner with them in this journey”
Peel-Works will use the fresh round of funds to further strengthen its product and technology offering, building a stellar leadership team and expanding in more geographies.