The Next 50#85 Epson India

As per CMR, Epson surpasses HP and is the #1 inkjet brand in India in FY13-14 with a value market share of 44%. These printers are highly economical and environmentally friendly and its M Series InkTank printers have started eating share from the huge mono-laser printer market. Growing rapidly with a 3% share of the mono laser printer market already.

Meanwhile, Epson has a projector market share of 24% and remains the #1 projector brand in India (value share as per CMR- H2 2012).

Key growth drivers in projectors are the education and corporate segment with interactive, short throw and ultra-portable projectors especially driving demand. Meanwhile Epson's market share in DMP and POS printers remains above 50%. In all it was a very good year for the company and this had enabled Epson to cross original mid-term target of `1,000 crore a year ahead of schedule in 2014 itself. The company targets `1,500 crore by 2016.

Clearly, the company is making the right moves here in India and this will augur well for it to further solidify its position in fiscal 2015 and its outlook remains buyout.