Smart prediction app SwiftKey (now part of Microsoft) revealed that India is now a priority growth market for 2017/18 after recording a significant increase in Indian users of its AI-powered mobile keyboard during the past twelve months.
Speaking around TV broadcast of SwiftKey’s first-ever Communications Summit in India – The Future of Identity, Language and Technology in India – which aired on NDTV Prime on Sunday 9th July, Jon Reynolds, co-founder of SwiftKey, said: “We’ve made great progress in the Indian marketplace over the past two years and our Communications Summit emphasizes our commitment to one of our biggest markets by active user numbers. India is a priority market for future user growth and we are actively working to ramp up our marketing efforts and show more Indian consumers how we can help them express themselves more effectively using our technology.”
The Future of Identity, Language and Technology in India aligns with SwiftKey’s ongoing efforts to support the Government of India’s Digital India campaign which encourages local language literacy and usage. The Communications Summit featured experts from the world of technology, culture and education, including acclaimed Indian author Chetan Bhagat, discussing how communications technology is helping the country overcome language barriers, forge new connections, break down barriers and achieve greater freedom of expression.
Speaking at the Summit, Chetan Bhagat said: “One of the big intentions behind my writing is inclusion. I want to bring the India that is typically ignored by the elite into focus. I also want this India to get empowered and get access to globalization and its opportunities. Companies like SwiftKey help bridge the language divide and enable everyone to be a part of the digital revolution.”
SwiftKey has also announced that transliteration support for seven additional Indian languages (Punjabi, Bengali, Marathi, Malayalam, Odia, Telugu and Kannada) is now out of Beta phase and available in-market, allowing the business to serve the needs of many more native language speakers in India. In addition SwiftKey today supports inscription layouts for 22 Indian languages and we’re welcoming the Indian government’s drive to encourage mobile manufacturers to support native script users.