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Stung by Facebook, YouTube finally rolls out Mobile Live Streaming but...

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Onkar Sharma
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Close on the heels of Facebook and Twitter, YouTube is also in the fray to offer its elite users the facility of 'Mobile Live Streaming'. While YouTube is a preferred platform for people who want to make money using their YouTube page, its live-stream wasn't available to most. It was kept exclusive and was available for businesses. But Facebook realized opportunity in 'Live Streaming' and so has been the first company to roll out this service to everyone. And this feature has seen the runaway success and is gaining more popularity day-by-day. This has posed threat to YouTube's popularity.

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But 'Live Streaming' would be available to a few users who have more than 10k subscribers, though it promises to make it available to everyone soon. In a statement YouTube said, “The roll out of our new mobile live streaming feature to every creator with more than 10,000 subscribers (the rest of you will have it soon!). It’s a launch that’ll put the power of live streaming in the hands of hundreds of thousands of talented creators, giving them a more intimate and spontaneous way to share their thoughts, lives, and creativity.”

The company outlines that mobile live streaming has been built directly into the YouTube mobile app. Google further explains the simple usage of live streaming feature. “All you have to do to start streaming is open YouTube, hit the capture button, and you’re live! Streamed videos will have all the same features as regular YouTube videos. They can be searched for, found via recommendations or playlists, and protected from unauthorized use. Our mobile live streaming uses YouTube’s rock-solid infrastructure, meaning it’ll be fast and reliable, just the YouTube you know and love. And we’ve been working hand-in-hand with hundreds of creators to refine the mobile streaming experience while they stream from a boat or take live calls from their fans. Based on their feedback, we did things like slowing down live chat (it turns out receiving 2,000 messages per second is a little too fast!) and pushing for better streaming quality across devices.”

Well, unlike Facebook and Twitter, YouTube allows creators to make money out of their videos and video streams. It underlines: “To help creators earn revenue from live streaming, we’re also excited to launch Super Chat, a new live stream monetization tool available to creators in more than 20 countries (and viewers in more than 40 countries).”

As per Google, “Super Chat is like paying for that front-row seat in the digital age: it lets any fan watching a live stream stand out from the crowd and get a creator’s attention by purchasing chat messages that are highlighted in bright colors and stay pinned to the top of the chat window for up to five hours. Super Chat gives viewers a chance to add a little visual flair to their chats and gives creators a new way to keep connected to their fans.

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