Square Yards launches the Square Connect App to disrupt the primary real estate industry with mobile

Square Yards, a technology-enabled transaction platform for primary real estate, announces the launch of its Square Connect mobile app for real estate brokers, independent financial agents, stock broking firms and financial institutions. The app provides them access to a much larger primary real estate inventory opening up more possibilities to do business outside the current area of operations and helping them potentially earn higher commission slabs from developers.

Square Connect is India’s first mobile-only aggregation platform for primary real estate and has already pre-enrolled 10,000+ real estate brokers across 12 different cities. It has tie ups with 25+ top stock broking firms, financial institutions and online firms. It aims to reach 100,000 brokers and hit 100+ institutional tie ups by the end of FY16. This would be the largest distribution network of primary real estate anywhere in the world.

Small real estate brokers and agents have excellent local relationships with customers but they are constrained in their ability to source good deals from grade-A developers. Even when they are able to get a good deal, they are not able to demand a good account receivable period because of the relatively low number of transactions. Most of these agents are forced to then work with smaller developers or resell where margins are typically low. Similarly independent financial consultants and stock broking firms, in spite of having a large and influential customer base, are not able to offer real estate asset class to their clients because of their lack of relationships with the developers.

Brokers and agents who are enrolled for the Square Connect program can use the app to view exclusive sourced deals from grade-A developers in top 12 cities in India, make bookings through the platform and track status of their payments with complete transparency. The app provides a dashboard to view complete transactional details and history of a booking and gives notifications on key changes in the status of the transaction like client KYC approval, slab confirmation, collections from developers and payments of earned brokerage – all this with support of a dedicated relationship manager and a CRM help desk – to ease out the operational difficulties faced by them while dealing individually with the developer.