Snapdeal has acquired Letsgomo Labs, a mobility solutions company. Letsgomo was founded by Manav Kamboj and Vikas Banga. The company works on enhancing mobile strategies, conceptualization and applications.
Rohit Bansal, co-founder, Snapdeal, said, “Delivering a great user experience across varying data connections and numerous handsets being used in the country is the guiding principle for our mobile initiatives. Over 75% of our sales now come through mobile platforms and Letsgomo team becoming a part of our family will further propel our efforts in this direction.”
With all the e-commerce companies shifting to mobile, this step definitely shows that Snapdeal too is in the same direction. This is Snapdeal’s third acquisition, after Freecharge and Martmobi.