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Snapdeal claims highest sales numbers on Day 1 of Unbox Diwali Sale

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DQINDIA Online
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Snapdeal announced that it recorded its highest ever sales by both volume and value on any single day on Day 1 of the Unbox Diwali Sale, establishing a new record for itself.

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As sales volumes surged nearly 9X of average daily sales, Snapdeal witnessed more than 80% of orders coming from its mobile platforms. The traffic from tier 2 and 3 cities increased by 20 times, with maximum surge, other than metros, coming from Mizoram, Meghalaya, Goa, Himachal Pradesh and Jammu & Kashmir in that order.

Day 1 of Unbox Diwali sale proved to be happy hunting ground for those looking to buy phones - Redmi Note 3, iPhone 6s, iPhone 5s, Mi Max, LeEco Le Max 2 were the top selling phones, followed closely by Samsung Galaxy J2 Pro & Samsung Galaxy J3S with bike mode.

In addition, Voltas 1.2 Ton Split Air-conditioners, Dell & Acer laptops, Canon & Nikon cameras, Kitchen appliances, including Juicer Mixer Grinders and Pressure Cookers were other popular products that sold throughout the day.

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Storage devices from Sony, Toshiba, Samsung, SanDisk and personal electronics like Philips hair dryers, JBL In-ear speakers, Shavers and trimmers were also best sellers.

Attractive discounts on footwear were available from multiple fashion brands and more than 100,000 pairs of footwear were sold on Day 1 of the sale.

The start of Unbox Diwali sale also brought cheer to Snapdeal sellers, as 37 sellers crossed the Rs 1 Crores turnover on Day 1 itself. More than 63,000 unique sellers received orders on Snapdeal on Day 1 of the Sale.

With a surge in demand for home appliances bought during the day, the products to be shipped from Day 1 of sales itself weighed nearly 3000 tonnes, enough to fill 20 A380s jumbos carrying only cargo.

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