Oracle Marketing Cloud teams with Eyeota to enhance global Data Offering

Oracle Marketing Cloud today announced it is teaming with Eyeota to enable marketers and advertisers to use Eyeota data in the Oracle Data Management Platform to more intelligently target and personalize non-US campaigns to Eyeota’s three bn unique profiles in Europe, APAC, and the Americas. Eyeota data will be integrated into the Oracle Data Management Platform through the Oracle Data Cloud, and Oracle Data Management Platform users can build audiences directly from Eyeota data or by seamlessly combining it with additional data segments from Oracle’s BlueKai Marketplace.

Data has transformed marketing by giving marketers and advertisers the ability to enhance the customer experience and increase ROI. To extend the benefits of data-driven marketing strategies to international markets, advertisers need to be able to execute targeted, data-driven campaigns in all the markets they operate in, but this can often be extremely complex due to highly fragmented and linguistically diverse markets. The relationship between Oracle Marketing Cloud and Eyeota addresses this challenge by providing a new natively integrated data set that enables Eyeota data in areas such as socio economics, interest, intent and B2B to be activated within the Oracle Data Management Platform.

“To help global and international brands improve key campaign and ROI metrics, Oracle is committed to working with the best data providers in strategic markets across the globe,” said Karen Kokiko, senior product marketing manager, Oracle Marketing Cloud. “Our data management platform is differentiated on features and capabilities, but it truly stands out in terms of the data it has natively integrated into the platform. Eyeota’s audiences reflect the company’s depth of data in the EMEA and APAC regions and this integration dramatically improves our international data offering, making the Oracle Data Management Platform an even more compelling platform.”

Eyeota is a leading provider of high-quality audience data that enables brands to more efficiently identify and engage customers by using more than three billion unique profiles to create audience and message consistency across marketing channels. With the new integration, Oracle Data Management Platform users can increase speed to market by selecting, purchasing, and managing Eyeota data from within the Oracle Data Management Platform UI.

“In today’s market, brands understand the importance of knowing their audiences on an almost intimate level to help them deliver more personalized and relevant content, while enhancing the online experience,” said Kevin Tan, CEO, Eyeota. “Eyeota’s extensive global data segments provide a granular view of audiences to help them improve their outreach strategies. Our integration with the Oracle Data Management Platform offers brands deep insights to better understand their customers, improve audience engagement, and drive significant ROI.”

The Oracle Data Management Platform is integrated with Oracle Responsys, Oracle Eloqua, and Oracle Social Relationship Management platforms to allow marketers to achieve immediate cross-channel benefits. The Oracle Data Management Platform also enables marketers to seamlessly integrate Eyeota data with additional data from Oracle’s BlueKai Marketplace, which includes more than 30,000 data attributes on two billion consumer profiles drawn from 1,500 data partners.