Axis Securities, a wholly owned subsidiary of Axis Bank has introduced first of its kind trading through voice commands on AxisDirect Mobile app. AxisDirect is the flagship brand of Axis Securities that offers online investment platform for retail customers. This new trading through voice command facility is available on IOS and Android platforms.
AxisDirect endeavours to provide simplified investing experience to the clients. Through the voice command feature the trading experience is simplified further as it cuts down on time taken for transacting and navigating. AxisDirect is the first to offer voice commands feature to the mobile app users to place trades and access various features like Get Quote, Portfolio, Order Book, Trade Book, Limits etc. With over 4 lakh mobile app downloads, AxisDirect mobile app adoption is one of the best in the industry with over 30% of customers transacting through the Mobile app. The simple yet powerful features have been instrumental in its success.
This voice over trading facility is user friendly and can be accessed in simple steps. The user just needs to press mic button on the app and say the voice command. Simply confirming the command will place the order successfully. While it is simple for end users, at the back-end it has complex integration with highest standards of security that makes it completely safe.
Commenting on the development, Mr. Arun Thukral, MD & CEO, Axis Securities said,“Our aim was to develop simple yet powerful user interface to make investing convenience-driven and easy for retail investors. We will continue to stay agile, innovate and channelize our efforts to provide best in class customer experience. The launch of trading through voice commands is a positive step in that direction. This feature delivers high usability trading experience to end clients and voice based trading is a market first initiative towards completely touch-free trading’’