PayU Partners with NPCI to Introduce Credit Line on UPI for Merchants

PayU, an online payments solution company has collaborated with the National Payments Corporation of India (NPCI) to introduce the acceptance of the ‘Credit Lines on UPI’ feature on its platform. This collaboration is part of a significant move to enhance digital payment options for merchants.

PayU includes over 100 local payment methods, data insight solutions, and affordability solutions across offline and online channels. Since 2017, the company has been actively involved in the consumer credit segment, with the development of LazyPay an alternate lending platform that offers credit solutions.

This partnership will facilitate PayU merchants to accept digital payments via credit lines seamlessly. As there are over 380 million UPI users, the accessibility of credit lines is anticipated to unleash a new wave of digital payment adoption. The company emphasizes that the enablement of these pre-sanctioned credit lines through UPI will not only benefit businesses but also contribute to India’s financial inclusion mission.

"Our partnership with NPCI to accept pre-sanctioned Credit Line on UPI underscores our commitment to delivering innovative solutions to our merchants and financial flexibility to our consumers. We will continue to work cohesively with ecosystem enablers to further democratize credit access in India and focus on building customized products for our stakeholders", said Swaroop Kulkarni, Vice President of Products at PayU expressing the company's commitment to innovation and enhancing financial flexibility for both merchants and consumers.

PayU will provide information about relevant identifiers associated with the type of credit consumers have undertaken such as pay-later options or personal loans empowering the merchants with valuable insights and strategies. This data will assist merchants in formulating growth strategies and tailoring products for enhanced customer experiences ultimately driving the growth of businesses.

The collaboration between PayU and NPCI signifies a milestone in the landscape of digital payments in India. It promises greater convenience and accessibility for merchants and consumers. As the digital payment ecosystem continues to evolve such innovative initiatives are expected to redefine the landscape of financial transactions in the country.