Flipkart, a leading e-commerce platform has launched its own Unified Payment Interface (UPI) handle to serve a better digital payment experience to its customers. The new Flipkart UPI is said to be introduced to support the nation’s digital economy by allowing its users to set up their handles for online and offline transactions, both within and outside the Flipkart marketplace. 

This innovative payment solution launched by Flipkart offers a seamless experience for customers by enabling them to pay for products, services, and merchant transactions directly through the Flipkart app.

Flipkart UPI comes with a range of benefits including 

• Supercoins
• Cashback
•  Brand Vouchers
•  Milestone benefits

Which truly justifies its tagline ‘India’s Most Rewarding UPI’. The handle is being introduced in collaboration with Axis Bank and is now available for Android users allowing them to register for UPI with the @fkaxis handle and conduct fund transfer and checkout payments effortlessly.

"Recognizing the dynamic digital landscape, the launch of Flipkart UPI seamlessly merges the convenience and cost-effectiveness of UPI with the trusted efficiency customers expect from us. At Flipkart, we are committed to delivering the best-in-class commerce experience to customers by offering safe and convenient payment options along with a wide array of rewards and benefits such as Supercoins, Brand Vouchers, and others. Furthermore, Flipkart UPI underscores our dedication to shaping a digitally-empowered society and reaffirms our role as a leading catalyst in India's digital evolution”, said  Dheeraj Aneja, Senior Vice President - of Fintech and Payments Group at Flipkart highlighting the company’s commitment to delivering a top-notch commerce experience.

Commenting on the partnership, Sanjeev Moghe, President & Head - Cards & Payments, Axis Bank, said, “Axis Bank has always been at the forefront of extending multiple payments flows of UPI to its customers. We continue to scale our growth in UPI with partnerships and innovations. Our partnership with Flipkart has come a long way from launching one of India's most successful co-branded credit cards to now launching the Flipkart UPI service. Customers can now register for UPI with @fkaxis handle and can do all fund transfers and checkout payments using the Flipkart app. This solution is cloud hosted and hence provides one of the most stable and scalable UPI platforms for customers.”

The launch of Flipkart UPI has come at a time when digital payments are witnessing exponential growth in the Indian marketplace. And now with Flipkart UPI, users can expect to get unparalleled convenience and zero-cost solutions. 

The platform introduces one-click functionalities for recharges, bill payments, and online transactions while enhancing overall payment efficiency for users. The collaboration between Flipkart and Axis Banks signifies a transformative partnership accelerating technological innovation and addressing societal needs.

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