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Mindtree Consulting: Dual Impetus To The Knowledge Business

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DQI Bureau
New Update

Imagination, action and joy is what MindTree is all about. The logo has, blue which stands for imagination, red for action and yellow for joy. One of the most high-profile start-ups to have been formed last year, MindTree is a mission by itself led by stalwarts of Indian IT industry, Ashok Soota and Subroto

Bagchi. Clear-cut goals to be the post-millennial organization, to create an international consulting company operating in ebusiness and convergent technology space, to be an institution that will simultaneously focus on six different aspects–domain, tools, methodology, quality, innovation and branding. 

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Four realistic targets have been set for 2005–achieving sales of $123 million, setting up four development centers internationally, committing a significant portion of profit after tax to support primary education and substantial wealth creation. The company plans to extend stock options across the board, right from the front office person to the Chairman. In short, 100% coverage to all the employees has been planned. Being a knowledge company, the goal of providing primary education assumes enormous relevance especially in a country where the knowledge infrastructure is yet to keep pace with the changes. The founders of MindTree have taken up knowledge dissemination as a personal mission. 

As regards its business aspect, MindTree has two areas of focus–e-business and t-business. While the former is about consulting and implementation of e-business assignments for customers in the US and India, with the addition of one more geography by the end of the year, the latter–a division called MindTree Technologies provides high-end technology services and solutions. While e-business is to do with digital strategy down to implementation, catering to CEOs and CIOs of Fortune 500 companies, t-business is about the interplay of all converging technologies and customer focus directed

towards telecom and internet appliances.

The strategy is very clear. To begin at the upper-end of the pyramid and add high value by delivering consulting skills of international standards. Further, value addition is being done in a business backward manner by deciphering customers’ needs to build solutions. By setting up e-labs that conduct an advance study of various trends and technologies, time-to-knowledge benefit is brought to customers. On the other hand MindTree Technologies, is foraying into areas of wireless technology, VoIP and network management. In short, both the businesses use strong methodologies which help the customer to manage total cost of ownership.

As usual when stalwarts join hands to form an ace team, expectations from all quarters are high. How they translate these aims into reality will make all the difference. 

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