it’s a mail world

Supriya is on the Net at least one hour a

day, half of it being on email. Email has become an integral part of her life, and little

did she realize this when she joined Beetle India Ltd, over a year ago. Immersed in

herself and her thoughts, Supriya had never touched a computer before she joined the

company, which believes in giving a desktop with Internet access to every employee. With

the free email service from Hotmail, that she subscribes to, Supriya has become

communication savvy and has friends in India as well as outside. She is in touch with her

friends everyday-via email.

Free email services have revolutionized

even the normal person’s way of life and not just your silk-tie executive types, who

flaunted their email IDs on their business cards.

Now more and more people are having their

own email accounts on the Web. According to rough estimates, for every Internet account

being subscribed, one would find at least five email accounts being subscribed. If there

are roughly one lakh subscribers in India currently, the number of people having email

accounts would easily amount to 5 lakh, and this is not counting people having more than

one email account. The credit predominantly goes to Hotmail (www.hotmail.com), which

claims to be the world’s most popular free email service. Then you have a plethora of

other email services being launched here and there.

The interface of each of these email

service is unique in itself and each gives its own variety of services. Hotmail still is

one of the most feature-rich, though many people have trouble accessing their mail because

of problems related to server uptime and access glitches due to heavy graphic content.

Yahoo! mail (www.mail.yahoo.com), which took over the Four 11 services and Rocketmail

(www.rocketmail.com), is another formidable service, estimated to have a huge subscription

base. Both the services let you subscribe to various news and information services, the

options for which range from lifestyle and child rearing to music, business, and

technology, apart from email.

service is the game



If there is one field where service is important, then it is free email. News and advice
services and the availability of interest groups together form the

crux of the free email providers’

gameplan to capture the imagination of a customer base which is spread across the globe.

Based on geographic area and profile of the customers, the services can be customized by

the user at the time of subscribing itself, with the ability of undertaking changes at any

point in time.

Hotmail provides a comprehensive list of

custom-subscribed news services in various fields ranging from parenting and music reviews

to business, political, and technical news according to the subscribers’ interests.

In addition, it offers NetGuide which informs the users about how to go about browsing the

various web sites on the Net. Yahoo!, which has a partnership with The Globe

(www.globe.com), is probably the only one to provide the most comprehensive suite of

services to the user. The services include Yahoo! Chat (wherein one can get into a chat

with in anyone in the world in the horde of chatrooms), Yahoo! Pager (sending messages to

friends who are online), Yahoo! Visa (platinum card to make purchases in the US), Yahoo!

Messenger (scoops on what is happening on the Net delivered to the mail account), Yahoo!

Classifieds (situations vacant and situations wanted), and Computer Buyers Guide.

Another email service, Indiamail

(www.indiamail.com), has set itself apart from others by offering different host names.

You can have a host name which goes along with your profession (***@doctor.com,

***@engineer.com and ***@technologist.com); or your character (***@cheerful.com). Of this,

some of the iname addresses come with a price. On the other hand, Geocities

(www.geocities.com) and The Globe (www.theglobe.com) allow you create your own web page

apart from having a free email account. The latter also has a multitude of interest groups

on singles, couples etc., and LiveWire and agony aunt columns (e.g. Lola) on various

problems are also available. AltaVista Search Service, one of the first search engine,

provides free email to users with iname, much like IndiaMail. But some of the iname

services also come for a charge.

everybody on the net



It has been already proved that email is the driving force behind the usage of the
Internet. But the potential of the free email services far exceeds the email accounts

offered by the Internet Service Providers (ISPs). So much so that Microsoft has taken over

Hotmail to gain a share of the much lucrative email pie. Digital’s AltaVista has

realized this, and entered into the field only now.

As most organizations do not provide email

accounts to all their employees, these kind of services provide the users with the

facility of having an account in one’s name. Many of the users are not only

first-time users of Internet, but many are also the first-time computer users. This comes

from the huge psychological satisfaction of having an Internet address in one’s name,

exclusive to oneself, which can be used from anywhere in the world. Apart from this, this

also gives the users a sense of satisfaction, a feeling of pride that he is using

technology or has become tech savvy.

The last one year has been the one when the

email has become nearly ubiquitous, with most of us logging onto the Net everyday. This is

also augmented by the availability of sites for alumni of schools and universities. These

sites aid in people getting in touch with their ex-mates of school or colleges.

But there are some pitfalls too of

subscribing to a free email service. Promotional offers, advertisements on the top,

bottom, or the sides of the web pages are some of them. And most of them are about buying

things online, which are mostly US or Europe-centric and cannot be done from India. One of

the main problems is the database of users categorized into geographies, professions etc.,

being sold to those interested in catching dealers, distributors, or partners for their

business interests. But these factors are overridden by the sheer facility of being able

to send and receive email. With everybody getting on to the Web, email is probably the

next best thing to happen in personalized communication, after Alexander Graham Bell

invented the telephone. Happy emailing!