Intex Technologies, an Indian player in mobile handset and consumer durable segment, announced their in-house digital e-payment App – Intex MyWallet going live on Google Play Store for all android users outside Intex as well . This is the brand’s step towards facilitating day-to-day payments for all mobile users in seamless manner and contributing to government’s vision of making India a cashless economy. Built and designed on a highly safe and secure encrypted platform, the app is free to download with full proof security.
Intex technologies partnered with Tata mRupee last year to foray into the digital payment ecosystem with both B2C & Retail assisted models with vision of making consumers’ daily transactional needs quicker and convenient. Intex MyWallet is equipped with a wide range of payment options across segments ranging from recharging the phone to paying utility bills like postpaid, gas, electricity, DTH, landline, data card etc. is just a single click. The wallet also allows users to book Railway tickets through IRCTC and other entertainment bookings through various gift voucher & coupons. The app allows users to send and receive money at ease as well.
The app is powered by Tata mRupee with a secure backend technology and its main features include:
- Send / Receive Payment
- Online Recharge and Utility Bill Payment
- Add Money to your Intex MyWallet
- Pay for Travel
- Shop Online & More
- Coupon, Offer & Deals
To further build the digital ecosystem, Intex is also planning to implement Intex retailer portal wherein the Intex retailers will find additional opportunities to get higher share of customers’ wallet by offering retail assisted services. The retailer portal will help the unbanked consumer to carry out various transactions including the domestic money transfers.
Shortly Intex My Wallet will also be deeply integrated and pre-loaded with Intex smartphones for users to carry out transactions and also earn loyalty points for various digital purchases like videos, games and other content. Intex is working closely with its Partner Tata mRupee to expand the utility and entertainment merchant base with getting merchants across various segments (online & offline) on board.
Commenting on the expansion, Mr. Vineet Singh, Head – VAS, Intex Technologies said, “At Intex, we are constantly innovating our products and services. Digital Ecosystem has been at the forefront and we have now created a one stop solution experience for users looking for both utility and entertainment needs. Our mobile payment ecosystem is one of our core digital drivers and with this expansion our m-wallet services are now available to all android users on Google Play Store, making day-to-day transactional needs easy. We will continue to innovate and keep integrating various digital services into our devices and commit to enhancing Intex mobile user experience at competitive pricing in future as well.”
Users will be rewarded for accessing content and other utilities which will help them earn loyalty bonus point which could be further redeemed for various utility payments or could be converted to cash depending on needs. These loyalty rewards will ensure upward movement in consumer value chain.