Indus OS, is partnering with PicsArt, a photo editing, drawing and collage making app to make it available in twelve regional languages. PicsArt, will be available to more than 4.5 million Indus OS users through Indus OS’ app marketplace App Bazaar.
“Our vision is to create a localized smartphone ecosystem of choice for the next 1 billion smartphone users. It is imperative that we make the best of apps available to our users in their preferred languages. We are excited to have PicsArt on board with us. Indus OS users can now edit their photos to truly express their personal style,” said Rakesh Deshmukh, CEO, Indus OS.
PicsArt has more than 300-million downloads and 75-million monthly active users, who use the app to make awesome images and share them with the world. PicsArt just raised $20M funding to expand their reach across Asia and the partnership with Indus OS helps them achieve that goal. Additionally, PicsArt will introduce localized content for App Baazar such as fun clip art, fonts and other creative tools specifically catering to the Asia market.
“Localization of our product and partnerships are key to expand our reach in the Asian markets. We are very happy to be on board with App Bazaar and to make PicsArt available to people in their preferred language and smartphone ecosystem,” said Wilson Kreigel, CBO, of PicsArt.
In an effort to encourage localized apps and increase discoverability, the latest version of App Bazaar comes with a strong recommendation engine for providing personalized app suggestions in regional languages. It will also have a superior user interface to aid search & discovery of apps while maintaining its simple and intuitive user experience.
The next 300 million smartphone users in India who will use a smartphone for the first time in the next 3 years will be native language users. This coupled with the fact that India’s regional language internet users are growing at an enormous rate of 47% year-on-year bodes well for the Indus OS – PicsArt partnership.
India’s email ID and credit card penetration is amongst the lowest in the world. Unlike other popular app stores, App Bazaar does not require email ID or credit card information to download apps.