India is an ideal market for low-cost, high-definition videoconferencing

What are the various technological trends that are adding value to

videoconferencing in India?



The top trend in audio and videoconferencing is high definition, giving

people the experience they have been waiting for. Another trend is the rise of

IP-based systems, which, in 2007, became the market leader in videoconferencing.

Because high-definition and IP are powerful technologies, we see customers

expressing interest in videoconferencing.

We believe that Indias success in the global technology industry makes it an

ideal market for low-cost, high-definition videoconferencing.

What are the various growth drivers of this segment in India?



Companies are expanding their operations, partnerships, suppliers, and

customers across wider geographies, but travel is getting more expensive and

time-consuming. The desire to save time and money is universal, so the desire to

communicate frequently and effectively without traveling transcends all markets.

Because you can see facial expressions and gestures, video is especially useful

when speaking across cultures. A desire to pollute less is also part of the

current global boom in videoconferencing.

Casey King, CTO, LifeSize Communications

In which verticals do you find the relevance of high-definition

videoconferencing (HDVC) is increasing?



Large enterprises, governments, academic institutions, and health care

organizations are certainly early adopters. However, we have also found

tremendous interest in the (SMB) market. With enterprises moving toward IP-based

platforms, the corporate sector has emerged as the biggest buyer for

conferencing solutions. In the recent years, service providers such as Bharti,

Reliance, and VSNL have also emerged as important buyers of conferencing

solutions.

How do you see the future of HDVC in India?



The future of high-definition videoconferencing (HDVC) is very bright in

India. High-definition and low-cost are important because they enable widespread

use of the technology. So, the short-term2008is about wider deployment of

high-definition and IP video. In the intermediate future, we will see more

integrated communication, video and audio incorporated with technologies that

route calls according to presence and preferences.

Sandeep Sharma



sandeeps@cybermedia.co.in