How Video is Expediting its Growth in Digital Marketing 

-By Sahil Chopra, CEO & founder, iCubesWire

Display Marketing is actually unstoppable. Sooner or later it will be the primary promotional strategy for all business in future. It’s dynamic in nature and encompasses all marketing requirements like branding, re-marketing, and ultimately converting the prospect into customer. Rather, it is sometimes better than TV ads which are the most conventional method of promotion.

What compels using video?
It can be clearly understood that video is a better medium to make the customer understand more effectively, since it contains sound, emotions, and visual effects. But, when it comes to its acceptance in market in the context of technical and financial aspects, video is doing very well. Latest report of ALF insights in 2016 says, 60% of marketers are looking to use video this year for promotional activities.

It has a reason as Usabilla in 2015 reported that 74% of online traffic in 2017 will be video-based. The ultimate aim of any marketer is to get the product purchased and the video proves to be effective here too, since Adobe in 2015 reported that the shoppers who view video are 1.81 times more likely to purchase as compared to the non-viewers.

A study by eyeviewdigital.com also says that incorporating video on landing pages can increase conversion by 80% which is quite high. The statistics available regarding video translates into that Online Video increases the number of conversions effectively.

Types of Video for Display Marketing
Incorporating a video is not just enough to get the best results. Serving the video with right content and at the right place is utmost necessary. The publisher network in India can help advertisers to make the most of video in display marketing.

Product Video
The primary aim of making a video is to elucidate the viewer about the product or service and the cornerstone of the product. You can make video of behind the scenes, the making of the product, a user manual guide, the story behind the product making etc. The instructional videos, especially help user to understand the utility of the product the requirement in his life.

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