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Future Lifestyle signs up with Cloudcherry to create a delightful customer experience

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DQINDIA Online
New Update
salaried partnership

Central, the multi-brand fashion department store from Future Lifestyle Fashions has signed up with Cloudcherry India to track, measure and improve Customer Delight for the brand. The rollout is already underway and Cloudcherry’s Customer Experience Feedback platform will be seen in 30 Central stores across the country in a tablet-based format.

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As part of this new program, Central will be tracking their Net Promoter Score, the unique Cloudcherry Customer Delight Score and identifying key insights in real-time about what customers are happy with, and more importantly where the brand needs to improve in terms of providing better experiences.

“Listening to the voice of the Customer is critical to any business - especially in retail. And getting a pulse of the customer and recording his experience at the store is even more crucial. The tab-based application from Cloudcherry enables CENTRAL to do all of the above. Importantly it allows key members at CENTRAL to see it in real-time, thus enabling a faster response time and ensuring the Customer's experience is improved. On a long term we hope to use this application to build loyalties”, said Jitendranath Patri, Vice-President Marketing & Strategy Head for Loyalty, CENTRAL.

Cloudcherry is the first Real-Time, Omni-channel Customer Experience Platform in India, and currently works with several large brands across India and globally in providing them with real-time analytics, issue redressal, key metric tracking, insight discovery tools and customer journey mapping.

“Customer Experience is truly the key differentiator for brand success – and it’s great to see Future Lifestyle making CX a priority in their business processes. We are extremely happy to begin our relationship with them and we look forward to working together in uncovering tremendous customer insights with advanced analytics and omni-channel customer mapping”, said Vinod Muthukrishnan, Co-founder & CEO of Cloudcherry.

 

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