FreeCharge partners with BookMyShow

FreeCharge, India’s leading digital payments platform announced its partnership with BookMyShow to offer the fastest and secure digital payments option for movie lovers. Customers can now pay for tickets for movies, sports, plays and events at BookMyShow in less than 10 seconds with the FreeCharge wallet. It expands its merchant base across 15 categories including food, retail, lifestyle, electronics, bills, travel, daily commute, books and entertainment.

For cricket lovers, this tie up offers the opportunity to book VIVO IPL on BookMyShow using the FreeCharge Wallet with exclusive cashback offers of up to INR 175.

Speaking on the partnership, Govind Rajan, Chief Operating Officer, FreeCharge said, “BookMyShow offers immense convenience of booking tickets on-the-go. We are excited to partner with BookMyShow and enhance the experience for customers with the amazingly fast FreeCharge wallet. BookMyShow partnered with us for the bank grade payment gateway security features and a rapid checkout experience with 99% success rate that we offer to customers and merchants. Our endeavour is to be the digital payment OS for a digital India and with each partnership, we are inching closer towards this vision.”

FreeCharge is building an ecosystem of merchants to make consumers’ daily payments frictionless and convenient. With this partnership, FreeCharge further expands its usability across more consumption buckets of its consumers. This partnership will allow BookMyShow instant access to millions of FreeCharge wallet users and will also offer avenues for forging other meaningful partnerships within the FreeCharge ecosystem.

Marzdi Kalianiwala, VP-Business Intelligence and Marketing, BookMyShow said, “At BookMyShow, we are always working towards enhancing the transactional experience for our users. We are glad to have FreeCharge on board as a payment partner, and we’re sure our users will be happy with the convenience and fast checkout experience while paying for their tickets using Free Charge.

FreeCharge continues to scale up acceptance across sectors, it is now targeting garnering a slice of India’s Entertainment and Media sector, which as per latest industry reports is projected to exceed INR 15,300 crores in 2016. Better and faster booking experience of movie tickets will further catalyse the industry’s growth.

FreeCharge is India’s leading digital payments platform. Consumers across the country use it to make prepaid, post-paid, DTH and Electricity bill payments for numerous utility service providers in addition to leading online and offline merchants.