Known for his entrepreneurial acumen, sense of customer taste, and the ability to leverage technical skills for business, Rajiv Sharaf keeps his mantra quite simple and befitting, "IT must go to business instead of business coming to IT".
With more than 23 years of experience in the fields of telecom, broadcast, and IT infrastructure, Sharaf was recently elevated as CIO of Reliance Infrastructure, which requires him to oversee the IT function for the energy distribution, generation, transmission businesses, and the metro, roads, and cement businesses.
In his stint at RInfra, Sharaf also leads the company's business initiative to participate as an 'IT consultant' and 'IT implementation agency' under RAPDRP program of MoP. Starting his career in 1988 as a scientist in the Space Application Center at Ahmedabad, Sharaf worked closely with many other organizations namely, with Gujarat Communication Electronics (GCEL), DoT, Indian Railways, Doordarshan, BSES, and Mumbai Discom and added many feathers to his hat with best performance in terms of revenue, profitability, and customer satisfaction. Excerpts
What kind of ICT challenges are being faced by Reliance Infrastructure?
In an organization like RInfra where IT performs a dual role of a support function as well as a business enabler, the challenges are immense. We have a plethora of businesses under Reliance Infrastructure hence rising costs coupled with a demanding customer make it even more complex to handle these challenges. Apart from this, a major challenge we face is to serve a diverse spread of both our internal (employees) and external (consumers) along with ensuring a reduction in cost.