• 19 July 2013
  • Analysis
  • By Brad Goddard, Director of APM Pre-Sales Engineering, Compuware Asia and India

Future of enterprise mobility in India

enterprise-mobility

From computing to communication industries, every organisation benefits by adopting enterprise mobility. With the rapid evolution of the internet and wireless networks every organisation wants to leverage mobility for productivity, convenience and flexibility. With the ever-growing market, where multiple of new applications are introduced every day, it has become very essential to maintain the performance and availability of these applications, and that is where the market for APM is expected to have a significant scope. The traditional network and infra monitoring cannot keep pace with the new applications to provide the visibility required for the trend in enterprise mobility.

The unification has changed the way millions of people around the world conduct their businesses and utilise their leisure. The introduction of wireless information devices and mobile phones is opening up new landscapes for business. 2012 has been a year which witnessed huge transformation in the enterprise mobility market. In 2013, there will be greater consolidation and some of these emerging trends will continue to shape the mobility landscape, compelling CIOs to consider re-establishing new ways they engage with the rest of the business.

Enterprise mobility is great opportunity that has paved way for Compuware India. Along with cloud computing, enterprise mobility will have huge potential and may become one of the highest sources of revenue. The smart device market will continue to act as a catalyst for significant changes to operator strategy, and will affect service pricing and value-added service offerings. Usage of application and content will become ever more reliant on the network and cloud services. With the tremendous growth in email and social networking users, approx 50% use tablet, laptop or mobile to access these websites thereby enhancing the need of improved Mobile Data Service Quality. Compuware's Gomez Benchmarks provide a comprehensive set of global independent web and mobile performance metrics. This "real-world" view of performance helps companies understand the web or mobile experiences being delivered to customers.
      
According to an IDC study, the enterprise applications market in India for 1H11, the enterprise applications market grew 14% over 1H10 to reach US$450.5 million and is expected to grow at compound annual growth rate of 18%, generating revenue of US$1,856.5 million by year-end 2015, since organizations are expected to keep focusing on increasing operating efficiencies and agility, which will lead to new enterprise applications investments.

Consequently, according to the report, CIOs across the region need to keep heavy emphasis on ROI and business transformation. The software industry is going through a huge transformation, with increased vendor consolidation and new game-changing models like the cloud, socialytics applications, and mobility radically changing the marketplace. Enterprise applications are transforming to person-, relationship-, and communications-centric processes from their current transactional data-intensive focus with the aid of the social Web.

With more and more mobile platform and devices upcoming, the way to go in not to really to do "forced" standardisation, but to understand your customers; their geographic, user behaviour and finally the mobile platform they use. The combination of cloud, social computing and mobility can be used to increase geographic diversity and raise the productivity of virtual teams. As per Gartner, users expect to get access to personal, work, business applications and data from any device, anytime and anywhere. Compuware India believes in understanding its users which helps in managing proactively the performance of the app they are accessing and prioritise the issues they encounter and ensure optimal user experience
                               
Balancing security and access is the main consideration; users' privileges and access needs to be defined properly. For example, job function privileges and remote access privileges. In the example of BYOD, selected models can be pre-determine to help the IT team in managing the securities issues that may come with different devices.    
                    
The two main challenges are security and performance. Both can result in major business impact. CIOs need to ensure the mobility strategy meets the business objectives and ensure user experience. Web sites and web applications have transformed business. They are crucial to your company's bottom line, whether the company has a distributed employee network or provide information to a variety of groups. The quick uptake of cloud adoption is a fuel and catalyst to enterprise mobility. Data can be shared and accessed relatively quickly and securely. Cloud platform and third party content provider also speeds up adoption and enterprise do not need to invest in huge infrastructure and resources to create new in-house applications, by leverage on technology that are tested and works

The key trend seen in 2012 was when enterprises started looking at bring your own device (BYOD), whereas, in 2013 mobile consumerization is predicted to contribute to a wider scheme of technological innovation opening up newer landscapes, newer challenges and opportunities for the CIOs in India. Also, according to Gartner, by 2017 it is expected that 25% of enterprises will have an enterprise app store for managing corporate-sanctioned apps on PCs and mobile devices. Enterprise app stores are promising greater control over the apps used by employees, better control over software expenditures and greater negotiating leverage with app vendors.

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