Mobile Net access is changing the way we do our jobs. Now, even Starbucks or your car can be extensions of the workplace
Saturday, September 22, 2001
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Thanks to new wireless technology, customer service rep
Bhavna Shah is making Northwest Airlines passengers just a little bit happier.
Rather than spending her eight-hour shifts anchored behind a check-in counter at
the Minneapolis-St Paul airport, Shah now can roam from the counter to the curb
with a seven-pound, wireless gadget mounted on her hip. That makes it a snap to
help frantic passengers get flight information or to print out their boarding
passes. One day, Shah checked in more than 60 passengers—and none of them had
to wait a minute in line. "People always say, ‘Oh my God, I didn’t know
you could do this,’" Shah says. "I love to go to the customer. It
helps to walk to them rather than have them wait for me."
Shah is just one example of how wireless technology will
change the way we work in the years ahead. Over the next few years, a variety of
new technologies that blend the mobility of cellular with the rich information
of the Net will make their way into the mainstream. The services will have
glitches—dropped calls and low battery life are sure to frustrate users. Even
so, wireless systems will allow impressive advances, including listening to
e-mail from the driver’s seat during your commute and viewing color photos on
your mobile phone. "Information-at-an-instant capability is going to
quickly take over," says Steve Jones, a professor at the University of
Illinois at Chicago.
The biggest impact will come in the workplace. Already,
Microsoft has installed a wireless local area network that lets workers connect
to the corporate intranet—via radio waves—from any spot on its 265-acre
Redmond campus. Seattle-based Starbucks also is experimenting with wireless LANs
that let customers browse the Net from a comfy couch. Besides wireless LANs,
there’s a wireless technology called telematics that auto makers are using to
let drivers pull up information from their corporate networks on a screen in
their cars. Cellular companies are installing technology that will let customers
access the Net from their mobile phones at speeds six times those of today’s
computers. And something called fixed wireless is bringing broadband Net
connections to businesses that have been beyond the reach of fiber-optic pipes
in urban areas. All told, worldwide spending on wireless equipment could jump
from $116 billion this year to about $265 billion in 2005.
Saving time
Some businesses are finding the return on investment in
wireless tough to resist. Consider CareGroup Healthcare System, a Boston-area
hospital system with 3,000 doctors. At just one of the system’s many clinics,
officials spent $72,000, or about $6,000 per doctor, this year on wireless LAN
gear and they expect a return of $1.1 million, or $90,000 per physician. How?
The clinic has cut an average of two minutes off doctors’ 20-minute patient
visits by letting them use a wireless tablet to pull a patient’s medical
details from the central database. That translates into seeing more patients per
day, accounting for $400,000 of the total return.
As new wireless technologies are introduced for everything
from mobile phones to the neighborhood Starbucks, how we work will change.
People will be able to leave the office, walk down the street, and use their
phone or handheld device to open the same Power Point presentation they were
viewing in the office. "This is not a pipe dream," says Nicholas Labun,
a general manager at Motorola. The workers who are cutting the cord are starting
to see results.
By Roger O Crockett in BusinessWeek. Copyright 2001 by The McGraw-Hill Companies, Inc