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Web & Wireless: Critical data at fingertips


Dataquest

Monday, June 24, 2002

Internet Activities Over the Past Six Months
Among Users Over 16 Years of Age (%)

Country Sent/ 
Received 
e-mail
Participated 
in Chat
 Room
Used
 Instant
Messaging
Looked at
Audio-Visual
Content
Used Radio
via the
Internet
Australia 90 23 30 40 20
UK 90 16 35 41 21
Netherlands 90 21 29 30 17
Denmark 89 20 13 27 23
Switzerland 89 21 24 22 13
Sweden 88 19 32 29 25
Hong Kong 84 28 26 34 38
Germany 83 25 18 24 18
Spain 82 38 43 32 23
France 80 27 26 27 20
Italy 79 20 16 25 19
Brazil 75 41 42 35 40
Source: Nielsen//NetRatings
Top Web Properties: Gender of Visitors (%)
Property Gender Global Americas Asia-Pacific Europe Emerging Markets*
Yahoo Male 54 49 57 64 64
Female 46 51 43 36 36
MSN Male 54 48 58 62 62
Female 46 52 42 38 38
AOL Time Warner Male 52 49 57 63 66
Female 48 51 43 37 34
Microsoft Male 60 53 61 69 68
Female 40 47 39 31 32
Lycos Network Male 59 53 57 66 71
Female 41 47 43 34 29
Google Male 59 52 62 67 70
Female 41 48 38 33 30
Amazon Male 51 44 61 63 62
Female 49 56 39 37 38
About-Primedia Male 54 48 61 72 67
Female 46 52 39 28 33
eBay Male 58 53 63 70 NA
Female 42 47 37 30 NA
CNET Networks Male 68 61 72 81 76
Female 32 39 28 19 24

*Israel, South Africa & India

Source: Nielsen//NetRatings



International Internet Access Across Households

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