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In one of the longest post-merger integrations, Ingram Micro is
still evolving. Though growth accelerated, some of the challenges remainedwith
a few creditors still not happy, and a few partners still complaining about the
extremely slow decision-making. In fact, Samsung, one of the major principals of
both the pre-merged entities, filed a case in the Bangalore High Court stating
the merger would not be in the interest of principals and creditors, as late as
Sep 2006.
But all this did not deter Ingram from widening its portfolio
and getting back in the growth trajectory. In FY 07, it added point of sales
terminals and thin clients to its portfolio, signing on Symbol, and Wyse.
Capitalizing on the growing user base of Linux, along with support from hardware
vendors, Ingram tied-up with Red Hat. It also entered an alliance with storage
solutions vendor, Adaptec, to distribute its unified serial solution and Snap
Server network storage products.
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Start-up Year: 1996 lProducts
& Services: Distribution l
Employees: 1,200 l
Address: Gate 1A,
Godrej Industries Complex, Pirojshanagar, Eastern Express Highway,
Vikhroli (E), Mumbai: 400079 l
Tel: 912267960110 l
Fax: 912267960103 l
Website: in.ingrammicro.com
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Highlights
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Increased focus on
high-end enterprise products such as storage solutions
Entered into Red Hat
Linux distribution
Added Symbol,
Adaptec, among others
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Strengths
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p
Size does matter in this
business, and Ingram is leveraging on that
p
Has the widest reach and
portfolio |
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Weaknesses
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q
Perceived to be slow in
decision making, in the post-merger scenario
q
Has not succeeded in
attracting new talent |
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K
Jaishankar, MD
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K Venkat, senior
director
M Mohapatra, director, PSG and CAG
Bimal Das, director, CSG
Shanker Baheria, CFO |
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But Ingram saw maximum growth from the good old PC, adding LG
products to its portfolio. Storage became a more active part of the business,
while peripherals stayed steady. Components, however, saw sluggish growth,
thanks to the shift towards branded PCs.
As all vendors wanted to increase reach in the tier-II cities,
Ingram responded by expanding in those areas. The result was a higher share from
these markets. HP continues to be the largest revenue generator for Ingram ,
apart from Lenovo, IBM, Cisco, and Microsoft.
And finally, for the first time, Ingram Micro focused on
marketing its brand to attract recruits. DQ Page(s) 1
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