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20 | Moser Baer: A Different Game
Caused ripples in the Indian entertainment scene, breaking the price barrier in home videos
Saturday, July 21, 2007

The year 2006-07 was significant for Moser Baer in at least two ways. Fundamentally, it was the turnaround year for the company. Though the company did register nominal profits of Rs 4.6 crore in the previous year, the real turnaround happened in 06-07 with the company registering significant profits of Rs 109.7 crore. The other notable event was its foray into the entertainment industry with the launch of its home video business. It made a splash by launching DVDs of movies in multiple Indian languages, at a starting price of as low as Rs 34. It has already released more than 400 movies on DVDs and acquired the rights of more than 7,000 movies.

Moser Baer also strengthened its photovoltaic business that it had launched the previous year. Notable among them include investments in start-ups such as Stion Corporation, SolFocus, and Solaria (all based in California); and a partnership with Deutsche Solar, a leading global silicon wafer manufacturer. The acquisition of OM&T (a subsidiary of Philips)gave it strong R&D capability in both optical media and photovoltaic business.

l Start-up Year: 1983 l Products & Services: Optical and magnetic storage media, audio cassettes/diskettes, film CDs and DVDs and packaging options l Address: 43 B, Okhla Industrial Estate, Phase-3, New Delhi 110020 l Tel: 41635201 l Fax: 43635211 l Website: www.moserbaer.in 

Highlights

Acquisition of OM&T, a subsidiary of Philips and a pioneer in optical storage will complement Moser Baers R&D
Launched the Platinum range of optical media to ensure data protection and data archiving for over 200 years

Strengths

p Forayed into home entertainment segment with competitively priced CDs and DVDs in all major Indian languages

Weaknesses

q Polycarbonate prices remain a matter of concern since it makes up for around 70% of optical media manufacturing costs

Deepak Puri, CMD

Girish Baluja,COO
Yogesh Mathur,
CFO
Vivek Chaturvedi,
Sales
Bhashkar Sharma
, Sales
V Muthu Kumar,
Technology/IT

It was also a year of many new product launches: the worlds first commercial HD-DVDs and its USB flash drives, which, in conjunction with Moser Baers new-found interest in entertainment, can open up new possibilities. The company has also started manufacturing Blu-Ray disks.

Unlike some of its Indian hardware peers, Moser Baer had always laid emphasis on R&D and FY 06-07 was no different. It inked an MoU with IIT-BHU to work jointly in the frontier areas of fundamental and applied R&D for optical storage media and the photovoltaic industry. The agreement, valid for five years, entailed jointly working in the area of organic dye and inorganic thin-film technologies. DQ

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