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Power Management Solutions: Backing Up India, Inc
The abysmal power situation catalyzed UPS growth for both national and regional players
Saturday, August 04, 2007

One mans meat is often another mans poison. No wonder, therefore, that the abysmal report card of the Union Power Ministry (also most state power boards, barring a handful) has translated into good business for the Indian UPS industry. Hours of long power cuts and erratic power supply to homes, SOHOs as well as industrial zones have led to a thriving UPS sector, particularly in the under 5.1 kVA category. In 2006-07, this segment grew by 37% in terms of units shipped and 26% in revenue terms (the falling prices of units explains the discrepancy).

Other than the deteriorating power situation across the country, the significant y-o-y growth (the previous year it grew 42% by units and 46% by value) is also closely linked with the growth in the PC industry.

Major brandsAPC, Numeric Power Systems and WeP ruled, making up over half the market

Vertical penetration into B and C class cities a key factor driving growth in India

The role of the UPS too has undergone a paradigm shift. Traditionally considered a device to ensure power back up, UPS is now being seen more as a power provider, an essential component of business continuity plans of many enterprises.

The Growth Story
The increasing importance of business continuity has created a situation where businesses wish to avoid the high cost of a break in processes and the resultant loss of productivity. This worsening power situation in the country, has inadvertently further fueled the growth of the UPS market. Then again, with most of the devices offering protection against voltage fluctuations, industries are looking at it as an answer to their backup power woes, giving them adequate time to save files and run the shut down process.

Today, a UPS is not looked upon as a box but is seen as a solution. In order to sustain in a highly volatile competitive market, it has become imperative for vendors to offer and upgrade to best possible technology. As networks are becoming more complex, far-flung and are managed from remote locations, UPS need to be equipped with support for heterogeneous network management protocols and be flexible enough to incorporate diagnostics and predictive failure technologies, such as SNMP, RS-232, HTTP, and JMODBUS.

Over the past ten years, a market scattered with dozens of regional UPS vendors has seen a few major brands dominate. The top three now have two-thirds of the market

Enterprises have shown a keen interest in taking up improved specs technologies like 0.9 Input Power factor, which ensures more usable power per kVA and results in sustaining more load per UPS. Enterprise customers also moved to higher capacity UPS during FY 07 as their loads have increased. A typical example is the shift from 3 to 5 kVA units in bank branches. Also, many enterprise customers have now moved from line interactive to online systems as a result of increased consciousness among the users to recognize a UPS as a business critical product rather than just a backup device. There was a definite growth in the sales of online UPS that accounted for 6.5% of units sold in 2006-07, up from 5% the previous year.

While APC maintained its leadership position, Numeric climbed up to #2. Emerson, though a major vendor, was a marginal player in the sub 5.1 kVA category. These big brands constituted two-thirds of the market

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