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The PC business continued to be the highest growth area for most
vendors, particularly the consumer category. There was a clear-cut acceleration
in the sale of notebooks, bringing good news for most distributors. There was a
clear shift from assembled to branded PCs in the addressable market. There was
excellent growth on the Unix hardware and software front.
Growth Drivers
The challenge last year was the component business. Business slowed down due
to branded PCs growing better than assembled ones. There was good demand for
enterprise products and solutions in large corporate and government space with
an accelerated growth in demand for notebooks. CRT monitors started giving way
to LCDs in a big way, and there was excellent growth in demand for multifunction
devices in the printing segment. This was on account of declining costs of LCD
products from all vendors.
Some technologies and products that were considered passe by
industry pundits, are back in the distribution supply chain. Thin client
products is one of them. The fall in prices of flash memory accompanied by the
growth of mobile products resulted in explosive growth in this segment.
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No major upset in top 3
rankings: Ingram Micro, Redington and eSys continue to be leaders by a
wide margin with HCL Infosystems catching up |
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Teledata made a strategic
investment of SGD 160 mn in eSys giving it a major leg up |
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Several vendors announced a
"large format retail strategy" |
Going Deeper
Most of the distributors aggressively expanded their footprint to reach out
to the tier-2 and tier-3 cities. Ingram Micro witnessed significant increase in
its share of business coming from these cities, particularly in the PC market.
The expansion of channel players in tier-2 and tier-3 cities contributed
significantly to the growth of the consumer PC business. Manufacturers are also
reaching out to these cities. In an effort to expand its footprint across the
country, Iris set up nine new branch offices in IndiaBhubaneswar, Cochin,
Coimbatore, Goa, Guwahati, Jaipur, Jammu, Ludhiana, and Surat.
Players Progress
Ingram Micro retained its #1position for yet another year. This was a first
full year after the merger of Ingram Micro and Tech Pacific. It added some new
lines of business to its overall portfolio, which included point of sales
devices and thin clients. Maximum growth for Ingram Micro during 2006-07 was
from the PC business. In the year, it added LG as its new vendor. Storage became
a more active part of Ingrams overall portfolio during the year. Other growth
areas during the year were Unix hardware and software products. The peripherals
business also grew steadily. Ingrams share of business from non-metro market
increased significantly. It also established relationships with large retailers,
but the business from this segment was insignificant, as the number of stores
opened were less than expected.
The year saw Redington entering into the capital market with its
IPO listing in January 2007 and raising Rs 150 crore. It continued with its
strategy of getting into higher value businesses. Its services arm got a tech
support contract from headset major, Plantronics.
DQ had reported about the meteoric rise of eSys in last years
DQ Top 20. This rise continued this year too, with eSys signing an agreement
with Teledata Informatics for a strategic investment of up to SGD160 mn in the
company. This investment is likely to help eSys consolidate its position in the
IT distribution space and move into the big league with Ingram Micro and
Redington. Though this investment changes the overall portfolio of offerings by
eSys, the restructuring exercise might take a toll on the companys stability.
| After selling high tech
products to enterprises, some tier-2 distributors started looking at
implementing IT at their offices |
In terms of its distribution business last year, eSys managed to
rope in Turbolinux to enhance its offering of Linux based Operating systems and
Applications. IBM designated eSys India as the Best Distribution Partner for
volume business of X Series Server.
HCL Infosystemss revenue grew exponentially by 87% largely
due to the new distribution pacts it had with some of the leading names in the
industry. In personal and home electronics, it tied up with Casio for digicams,
and Apple for iPods. It also distributes Toshiba laptops. It forayed into DTH
distribution with DishTV. Another highlight was HCL adding eight more Digilife
stores across the country, taking the total to 29.
Savex expanded its HP portfolio from selling only Presario to
the entire range of consumer PCs including Champion and Pavilion. Similarly,
Samsungs product also saw good growth due to increase in TFT-LCD sales. It
tied up with large-format retail stories like Ezone and Croma. Neoteric made its
foray into the corporate channel last year. It also increased its focus on
enterprise and SMB with increased focus on tapping retail business and verticals
like LFRs, CE segment, IT, and Telecom. Page(s) 1 2
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