China recently hosted a global IFA event in Shenzhen where global manufacturers showcased their latest products. These products were packed with innovative technological advancement, aimed for the Asian market . This meet which was held from 3rd to 5th may 2018 got all the exhibitors to showcase their latest consumer electronics and home appliance. CE China hosted this event third time in a row.
This third edition successfully closed after three days of providing a convention for growing business opportunities by building new pan-Asian connections and gaining deep market insights. A total of 146 companies from 12 countries participated in this event. Prominent speakers from 9 countries shared their market knowledge with retailers, trade visitors and prosumers in this forum.
According to Jens Heithecker, Chairman of CE China, IFA Executive Director and Executive Vice President Messe Berlin, China is the single largest market and holds major importance for international brands. CE China has an ambition to be seen as the most efficient business oriented platform for technical consumer goods bringing all relevant market players to drive their businesses. CE China 2018 demonstrated a clear growth in quality and they aim to grow substantially with events like this.
Their various strong and strategic partnerships, especially with major Chinese retailers like Suning, enabled them to fulfill these ambitions, underlining the bright perspectives for CE China.
China ‘s new IFA Retail university partnered C E China and Suning (Successful retailer of China) to bring 11 global brands under one roof. Expert speakers presented the new products with new innovations and explained how to market them Pan Asia with market stats to back their claims. The visitors of the E-commerce Export Forum were given 18 sessions on how to increase their business manifold by making use of online distribution channel.