Birlasoft Expands Media&Entertainment Salesforce Solutions

Birlasoft announced the introduction of TruMusic and TruTrack, solutions built on Salesforce, that automate music clearance and licensing, and provide advanced production and studio asset management at Dreamforce 2017. With this announcement, Birlasoft expands its Media & Entertainment portfolio to cover Production, Performance Rights, Legal Affairs, Finance and Operations in the Music Industry.

Commenting on the launch, Dharmender Kapoor, Chief Operating Officer, Birlasoft said “As a Salesforce Platinum Partner, we are excited to strengthen our digital solution footprint in the quote-to-cash, contract management and field service areas. TruView CLM, our M&E Industry Solution, built on the Salesforce platform, is already serving the needs of big brands and we expect TruMusic and TruTrack to garner similar acceptance. With our solutions pipeline rapidly maturing, we are hopeful that the addition of such solutions will help enhance differentiated value for our customers.”

Birlasoft is a sponsor at Dreamforce 2017, the most inspiring technology event of the year and the world’s largest gathering of Trailblazers. Birlasoft is exhibiting at booth #1921 in the Dreamforce Customer Success Expo, showcasing Salesforce expertise in key verticals Financial Services, Manufacturing, Media & Entertainment, Insurance, and Healthcare & Life Sciences. Highlights include Legacy Modernization for Fortune 100 customers, Salesforce Solutions for Contract Management in the Media & Entertainment Industry and Field Services Automation in the Manufacturing Industry, Configure-Price-Quote (CPQ) capabilities, Marketing Cloud and Pardot strategy, and Lightning Conversion that includes Custom Lightning App Development.

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