What Next Gen Retail is all about
By Praveen Nair, Development Expert, SAP Labs India According to Gartner Inc. there will be nearly 26 billion devices by 2020. This means, each of us, on an average, would be…
Analytics
How Zapak used Big Data to improve its conversations with users
With currently over 6 million registered gamers, Zapak is one of the largest gaming sites in the world. To improve its site on a constant basis, the company wanted to…
Design, performance and security of apps are new weapons in the battle for attracting customers: Mitesh Agarwal, CTO, Oracle India
There is a lot of discussion in the industry around online platform moving to mobile as the main source of engagement with the customers.Many eCommerce players are firming up plans…
Data analytics: the cornerstone of new customer service paradigm
By- Ankit Khanna, Senior Vice President, Product Management, Snapdeal The eCommerce sector has seen unprecedented growth in the last couple of years, driven by rapid technology adoption, increasing use of smartphones and rising Internet penetration, leading to…
InMobi launches discovery platform for Indian eCommerce players to personalize shopping experiences
InMobi, the world’s most powerful advertising platform will power new mobile shopping experiences that enable discovery led commerce (d-commerce) for Indian consumers using its revolutionary, user-first discovery platform, Miip. India’s…
Genpact Signs Agreement with Jadavpur University to Develop and Deliver Analytics Program
Genpact signed a Memorandum of Understanding (MoU) with one of India’s premier universities, Jadavpur University. With this MoU, the two organizations have agreed to work together to develop an Analytics…