Adobe has released new research revealing that 50% of office workers in India rate access to cutting-edge technology at the workplace above perks like food and slick office design. “The Future of Work: APAC Study” engaged almost 5,000 office workers from 10 countries across the region (including close to 700 respondents from India), and examined how the roles of people, experiences and machines are evolving and transforming workplaces.
Workplace Technology Key to Market Success
Along with highlighting the critical role of technology in building positive employee experiences, the survey indicates that organization investing in workplace technology are more likely to be successful in the market. The survey also found that 89% of employees who rate their companies as above-average business performers also believe their companies are technology-focused (compared to 64 percent for those who say their company is a below-average performer.) To add further, employees of successful businesses are over two times more likely to rate their organization as ’extremely focused’ on technology, when compared to those who rate their companies as below-average performing businesses.
“In the current Experience Business era, smart organizations are realizing that outstanding customer experiences hinge on their ability to attract the best people. As a result, businesses today are strategically investing in workplace technologies to drive productivity and deliver a compelling experience for employees”, said Abdul Jaleel, Vice President, Employee Experience – India.
Enabling Work-Life Balance in Mega-Cities
The survey found that technology is critical to enabling work-life balance for office workers across APAC and India. More than 87% of office workers surveyed from India were based in major metropolitan cities, with population of more than 2 million. 59% of office workers in India based in these major cities cite availability of job opportunities as a key factor behind for living there, followed by better of infrastructure facilities (48%), lifestyle standards (45%) and the presence of family or friends (43%). At nearly 22%, the high cost of living in India’s major cities was voted the least important factor in their decision to choose their work location.
These respondents cited crowded public transport and long travel times for short distances as their biggest pain points from working in a big city. They picked 24×7 availability and the ability to work across all their devices, as the most important ways by which technology can accelerate their productivity.
“Rapid economic evolution and unprecedented growth opportunities have positioned India at centerstage of the disruption being created by digital technologies. On one hand, the workforce is seeing tremendous opportunities for career advancement, and on the other, facing challenges emerging from widespread urbanization across its major cities,” said Jaleel.